23 Best Webinar Platforms in 2021 for Startups, Enterprises, and Freelancers

While webinars can be a great way to convert leads into paying clients, they must be done correctly. You need to have access to the best webinar platforms.


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You can’t just live stream a choppy, low-quality, non-interactive video. Attending such webinars is a frustrating experience that doesn’t inspire conversions.

But with the right webinar platform, you can easily set up a reliable system for creating a deeper relationship with potential customers. That’s why 53% of marketers plan to use webinars in 2021.

To help you find the right match, we’ve covered 23 different options in this article, including free and cheap alternatives to help you test the waters with no risk.

How to Choose The Right Webinar Platform for Your Company

There are a lot of webinar platforms out there. Some of them are even free.

But don’t just jump on the cheapest or easiest option. Spend some time figuring out which platform works best for your company’s unique needs.

Ask yourself the following questions.

What’s the goal of your webinars?

Will you use them for lead generation or lead nurturing? Thought leadership or demonstrating products?

Look for a webinar platform with features that help you reach your goals.

How many attendees do you expect per webinar?

Many webinar platforms limit the number of live attendees you can have at each pricing tier. The most cost-effective platform for an audience of 30 might not be the same as for an audience of 3,000.

How will you interact with attendees?

Are you just planning to talk while your potential customers listen? Or will you engage with them — for example, by conducting a poll during the webinar?

If you want to interact with your audience, check out the engagement features that each platform has.

What will you do with the videos after the webinar?

Videos of past webinars make great on-demand content for your website, especially if you’re a B2B company. Webinars are the number one type of content that B2B buyers are willing to register for with their email addresses.

Top B2B buyer content formats
Top B2B buyer content formats (Source: Demand Gen Report)

If you’re going to use your webinar videos like that, you’ll want a platform that makes it easy to lock webinars behind a form.

Webinars are an effective way to convert leads into paying customers, but only when done right.
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These webinar platforms will provide you with the tools that you need to succeed

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The Best Webinar Platforms for 2021

As we look at the 23 options presented in this article, keep these points in mind.

1. Livestorm

Livestorm is a popular video conferencing and webinar platform. It is ideal for product demonstrations and training sessions.


Livestorm webinar platform homepage
Livestorm

Pros:

There’s a free plan (but it only lets you have ten registrants)Run live, on-demand, or fully automated webinarsEngage attendees with features like polling, Q&A sessions, and upvotingBrowser-based, meaning it’s available on any device and doesn’t require download or setupBranded registration pages can be generated for each webinarYou can send automatic email reminders to people who have registeredIntegrations with HubSpot, Salesforce, and other common tools

Cons:

As browser software, video quality can be affected by the host’s internet connectionThe cheapest paid plan starts at $99 per month

Pricing

Limited plan with up to ten participants: freeBusiness plan with 100 live attendees (or add-ons for more): $99/monthEnterprise plan with 3,000 live attendees: custom pricing

2. WebinarJam

WebinarJam is an easy-to-use webinar platform that’s particularly effective at selling products. A useful WebinarJam feature is pop-up CTAs that appear during the webinar, making it easy for an attendee to buy a product.

WebinarJam webinar with multiple presenters
WebinarJam

Pros

14-day trial for just $1Enterprise plan allows for up to six presenters and 5,000 live attendees“Replica Replays” lets you replay your webinar exactly — for example, attendee comments will appear at the same time on the replay as they did on the originalUser-friendly and quick to set upCTA pop-ups

Cons

Offering your WebinarJam webinars on-demand requires you to purchase EverWebinar

Pricing

Basic plan with 500 attendees: $499/yearProfessional plan with 2,000 attendees: $699/yearEnterprise plan with 5,000 attendees: $999/year

3. EverWebinar

WebinarJam was designed for live webinars. EverWebinar is its sister product that helps you create promotions out of your webinar videos.

EverWebinar homepage
EverWebinar

Pros

Automatically convert WebinarJam videos into recurring eventsOn-demand webinars have a look and feel of live webinars (including a fake attendance count)Videos don’t require an additional download or set up and can be watched in the user’s browserAdvanced scheduling system lets you block out unavailable dates

Cons

Sold separately from WebinarJam. Some other solutions let you create on-demand and live webinars from the same platform

Pricing

Billed monthly: $99/monthBilled annually: $42/monthBilled biennially: $34/month

4. Demio

Demio is an all-in-one tool offering both live and on-demand webinars. Demio is made for marketers, with a suite of built-in promotion tools.

Demio webinar with audience engagement
Demio

Pros

Webinar pages are highly customizableIncludes engagement features like live chat, document handouts, and CTA pop-upsIntegrates with many common marketing tools14-day free trial available

Cons

Price ramps up quickly with more attendees

Pricing

Starter plan with one host and 50 attendees: $34/monthGrowth plan with five hosts and 150 attendees: $69/monthGrowth plan with 1,000 attendees: $257/monthPremium plan: custom pricing

5. EasyWebinar

EasyWebinar is a platform for live and automated evergreen webinars that prides itself on being simple to use.

Webinar with EasyWebinar
EasyWebinar

Pros

Even the least expensive plan includes both live and automated webinarsOffers screen sharing with multiple presentersAudience engagement features like live chat and Q&AHas a WordPress plugin

Cons

Attendees need to install a webinar app to view the webinar on a mobile deviceNot the cheapest platform, especially with large audiences

Pricing

Standard plan with 100 live attendees: $78/month or $708/yearPro plan with 500 live attendees: $129/month or $1080/yearEnterprise plan with 2,000 live attendees: $499/month or $4188/yearIncludes three months free if you choose annual billing

6. WebinarNinja

WebinarNinja is an all-in-one webinar solution offering four types of webinars: live, automated, hybrid, and series.

WebinarNinja webinar
WebinarNinja

Pros

Engagement features like live chat, polling, and downloadable handouts are availableGreat looking landing page templatesYou can embed sales offers in presentations

Cons

The backend can be challenging to navigate

Pricing

Starter plan with 100 live attendees: $49/monthPro plan with 300 live attendees: $95/monthPlus plan with 500 live attendees: $159/monthPower plan with 1,000 live attendees: $249/month14-day free trial

7. WebinarGeek

WebinarGeek is easy-to-use webinar software with live, on-demand, and evergreen webinar options. It’s not the most feature-rich webinar solution, but it lets you produce professional-quality webinars at a reasonable price.

WebinarGeek Homepage
WebinarGreek

Pros

Very easy to useYou can give your webinar custom brandingCreate a live, on-demand, evergreen, or hybrid webinarLots of pricing tiers within the premium plan, making it cost-effective at any size

Cons

Some users find the initial setup takes a long time

Pricing

Starter plan with 25 live attendees: $22/monthPremium plan with 100–2,000 live attendees: $58–$294/monthAdvanced plan with 500–4,000 live attendees: custom pricing14-day free trial

8. GoToWebinar

GoToWebinar was one of the first webinar tools out there. Its primary audience is large businesses.

GoToWebinar marketing tools
GoToWebinar

Pros

Audience engagement with polls and surveysHigh-quality video and audioLead management and reporting toolsBreakout rooms to divide your audience

Cons

Software feels a bit outdatedRequires attendees to download software

Pricing

Lite plan with 100 participants: $59/monthStandard plan with 250 participants: $129/monthPro plan with 500 participants: $249/monthEnterprise plan with 3,000 participants: $499/monthFlex plan: $19/month + pay-per-eventSeven-day free trial

9. LiveWebinar

LiveWebinar is a cloud-based live webinar tool offering video streaming, screen sharing, and social media broadcasting.

LiveWebinar homepage
LiveWebinar

Pros

There’s a free plan for five or fewer attendeesWhiteboard feature lets the webinar host draw on documents and videos. You can also invite attendees to drawOffers surveys, polls, and live chat for audience engagementWebinars can be broadcast to social platforms like YouTube and Facebook

Cons

Complex user interface and steep learning curve

Pricing

Limited free plan with up to five attendeesPro plan with 100 attendees: $14.99/monthBusiness plan with 500 attendees: $119/monthCustom plans available14-day free trial

10. BlueJeans

Unlike most software on this list, BlueJeans can host a virtual event with up to 50,000 attendees and 150 presenters. Most businesses don’t need a webinar software platform this expensive, but if you’re hosting a huge virtual event, it’s a good choice.

BlueJeans webinar software
BlueJeans

Pros

Can host larger events than other webinar platformsMakes a cloud recording of the eventStream your webinar to Facebook Live or YouTube Live

Cons

There are many cheaper options in the 100–500 attendee range

Pricing

100 attendees: $99/month200 attendees: $379/month500 attendees: $599/monthLarge-scale plan with 50,000 attendees: custom pricing

11. My Own Conference

My Own Conference is an affordable webinar solution with all the features that a small business needs.

Webinar with My Own Conference
My Own Conference

Pros

Free plan allows up to 20 attendees — better than most free versionsRecords webinars in HDAvailable in 16 languages

Cons

Can only record up to 20 minutes on the free planUI isn’t that user-friendly

Pricing

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Subscribe Now Free plan with 20 attendeesPro plan with 60–10,000 attendees: $29–$4,800/month

12. ClickMeeting

ClickMeeting provides video conferencing, online meetings, and webinar software.

ClickMeeting Homepage
ClickMeeting

Pros

Stream webinar live on YouTube or FacebookScreen, video, and file sharingEngage your audience with live chat and Q&A sessionsUnlimited webinar landing pages

Cons

Can’t schedule recurring meetings

Pricing

Live webinar plan with 10–1,000 attendees: $30–$309/monthAutomated webinar plan with 10–1,000 attendees: $45–$359/monthEnterprise plan with up to 10,000 attendees: custom pricing30-day free trial

13. BigMarker

If you’re hosting a big online event with many speakers, consider BigMarker. It allows unlimited presenters and up to 10,000 attendees.

BigMarker homepage
BigMarker

Pros:

Browser-based software requires no downloadsEngagement features include lead forms, polls, offers, and Q&AStream multiple camera feeds to Facebook or YouTube liveOver 15 different landing page types

Cons:

Video may stall on a slow connection

Pricing:

Starter plan with 100 attendees: $79/monthElite plan with 500 attendees: $159/monthPremier plan with 1,000 attendees: $299/monthWhite label plan with 10,000 attendees: custom pricing

14. GetResponse

GetResponse is an email marketing platform and webinar tool in one. Choose it to get a top-notch marketing tool suite along with your webinar service.

GetResponse webinar platform
GetResponse

Pros

Thanks to being primarily an email platform, it has built-in email marketing toolsYou can customize the URL of your webinar pageRetarget visitors to your webinar pagePolls, surveys, and offers to engage an audience

Cons

Setup is not the smoothest

Pricing

Basic GetResponse plan doesn’t include webinarsPlus plan with 100 attendees: $49/monthProfessional plan with 300 attendees: $99/monthPro plan with 1,000 attendees: custom pricing30-day free trial

15. Adobe Connect

Adobe Connect offers a visually appealing webinar experience with customizable storyboard layouts.

Adobe Connect webinar platform
Adobe Connect

Pros

Design your webinar room using functional windows called Pods with customizable name, size, and positionRecorded webinars are interactiveIntegrates with CRM software like Eloqua and Salesforce

Cons

More expensive than most solutions

Pricing

100 participants: $130/month500 participants: $470/month1,000 participants: $580/month

16. Livestream

Livestream by Vimeo provides a way to have big events, offering unlimited participants and storage. Events are automatically recorded and stored in the cloud.

Livestream webinar on multiple devices
Livestream

Pros

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Use with Livestream studio to input multiple feeds, add graphics, and master audioEvents can be privatizedAttendees and recorded webinar storage are unlimitedThe registration page is customizableIts pay-per-view webinar feature lets you monetize events

Cons

Audience engagement features lacking

Pricing

Vimeo premium offers live streaming for unlimited attendees at $75/monthEnterprise plan and Vimeo OTT: custom pricing

17. Intermedia AnyMeeting

AnyMeeting is a solid option for small events, offering all the standard webinar features at a low price. However, it’s not very suitable for large events.

Intermedia AnyMeeting on desktop and mobile
Intermedia AnyMeeting

Pros

Built-in Q&A sessions, live chat, surveys, and pollsScreen annotation lets you call out important pointsIntegrations with Outlook, G-Suite, Slack, Microsoft Teams, and moreBrand your webinars with the company logo and a personalized background

Cons

Top-tier plan only allows 200 participants

Pricing

Free plan with four participantsLite plan with 10 participants: $9.99/monthPro plan with 100 participants: $12.99/monthEnterprise plan with 200 participants: $17.99/month

18. Webex

Webex is a versatile software for online meetings, virtual events, training sessions, interactive webinars, and team collaboration.

Webex meeting
Webex

Pros

Offers a free plan for up to 100 attendeesBuilt-in Q&A sessions, surveys, and polls for audience engagementHas a mobile app

Cons

Lacking webinar marketing tools

Pricing

Free plan with 100 attendeesMeet plan with 200 attendees: $15/monthMeet+Call plan with 200 attendees: $25/monthEnterprise: custom pricing

19. Dacast

Dacast is a webinar software provider that allows webinars to have unlimited viewers. A key feature is the Dacast Paywall that helps you monetize your webinars.

Dacast webinar platform
DaCast

Pros

Monetization features like price groups, promo codes, and subscriptionsCustomize your paywallNo viewer limitInteractive video on demand

Cons

Plans have a bandwidth limit. If you go over, you have to pay $0.25 per GB

Pricing

Starter plan: $39/monthEvent plan: $63/monthScale plan: $188/monthCustom plans available

20. Zoom

Zoom has become synonymous with online meetings. You can also host a webinar with Zoom. If it’s under 40 minutes and 100 participants, it’s free, and you get a lot of promotional tools and engagement features that other free tools don’t have.

Zoom webinar
Zoom

Pros

Interactive features like screen sharing, hand-raising, and live chatMarketing tools to nurture contactsAbility to back up meetings in the cloudGather attendee feedback with automatic surveys sent after the webinar

Cons

Free meetings have a 40-minute limit

Pricing

Zoom Meetings free plan with 100 participants (40-minute limit)Zoom Meetings Pro plan with 100 participants: $14.99/monthZoom Meetings Business plan with 300 participants: $19.99/monthZoom Webinar plan with 500 attendees: $79/monthZoom Event plan with 500 attendees: $99/month

21. Zoho Meeting

Zoho Meeting is a simple, browser-based video conferencing and webinar tool with affordable pricing.

Zoho Meeting webinar
Zoho Meeting

Pros

User-friendlyCan be used on any device

Cons

Not feature-rich

Pricing

Meeting plan with 10–100 participants: $3–$12/monthWebinar plan with 25–1,000 attendees: $19– $200/month

You don’t have to pay top dollar to host a webinar. The next two providers on this list are completely free.

22. Google Meet

Google made its meeting platform free in 2020. If you have a personal Google account, you can use Google Meet for webinars with 100 participants. Some types of business accounts can have up to 250 attendees.

Google Meet presentation
Google Meet

Pros

FreeLive captioning using Google’s speech recognition technologyWorks on any device

Cons

60-minute time limitNot as many audience engagement features as paid webinar services

Pricing

Free

23. YouTube

One of the simplest ways to host a webinar is through YouTube live streaming. It’s free, easy, and you can have as many viewers as you want. You just need a YouTube channel with live streaming enabled.

YouTube Live
YouTube

Pros

It’s easy and familiar to most peopleUnlimited viewersVideos remain on your YouTube channel after streaming

Cons

Lacking audience engagement features and branding

Price

Free

What Is the Best Free Webinar Platform?

The best free webinar provider for your business depends on your needs and goals.

If you already have marketing tools to help you generate and nurture leads, you may not need many webinar features. A free streaming tool like YouTube is fine. It lets you host an engaging webinar with unlimited viewers for free.

But if you want to build and present a professional webinar experience from scratch, you’ll want a more robust solution. Livestorm’s free plan is ideal if you only expect ten or fewer attendees per webinar.

What Is the Overall Best Webinar Platform?

The best webinar platform varies depending on your goals, audience size, budget, and other factors.

For example, if you’re just getting started with webinars and only expect a handful of attendees, a conferencing solution like Zoho Meeting could do the trick.

But suppose you expect dozens, hundreds, or even thousands of attendees regularly (and you want to repurpose the content to keep generating more leads). In that case, a complete turnkey solution like Livestorm, Demio, or GoToWebinar is a better fit.

Want to add webinars to your marketing plans?
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These options will allow you to find the best platform for your needs

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Summary

Webinars can be a powerful tool in your marketing arsenal, no matter if you are a solopreneur with clients all over the globe or a large enterprise with clients all around the world.

We hope you found this article helpful in identifying the right webinar platform for your business.

You can make the most out of webinars by integrating them into your overall marketing strategy. This will allow you to build closer relationships with your customers and leads.

The post 23 Best Webinar platforms in 2021 for startups, enterprises, and freelancers appeared first on Startups.

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