While webinars can be a great way to convert leads into paying clients, they must be done correctly. You need to have access to the best webinar platforms.
See how Kinsta stacks up against the competition.
Select your provider
You can’t just live stream a choppy, low-quality, non-interactive video. Attending such webinars is a frustrating experience that doesn’t inspire conversions.
But with the right webinar platform, you can easily set up a reliable system for creating a deeper relationship with potential customers. That’s why 53% of marketers plan to use webinars in 2021.
To help you find the right match, we’ve covered 23 different options in this article, including free and cheap alternatives to help you test the waters with no risk.
How to Choose The Right Webinar Platform for Your Company
There are a lot of webinar platforms out there. Some of them are even free.
But don’t just jump on the cheapest or easiest option. Spend some time figuring out which platform works best for your company’s unique needs.
Ask yourself the following questions.
What’s the goal of your webinars?
Will you use them for lead generation or lead nurturing? Thought leadership or demonstrating products?
Look for a webinar platform with features that help you reach your goals.
How many attendees do you expect per webinar?
Many webinar platforms limit the number of live attendees you can have at each pricing tier. The most cost-effective platform for an audience of 30 might not be the same as for an audience of 3,000.
How will you interact with attendees?
Are you just planning to talk while your potential customers listen? Or will you engage with them — for example, by conducting a poll during the webinar?
If you want to interact with your audience, check out the engagement features that each platform has.
What will you do with the videos after the webinar?
Videos of past webinars make great on-demand content for your website, especially if you’re a B2B company. Webinars are the number one type of content that B2B buyers are willing to register for with their email addresses.
Top B2B buyer content formats (Source: Demand Gen Report)
If you’re going to use your webinar videos like that, you’ll want a platform that makes it easy to lock webinars behind a form.
Webinars are an effective way to convert leads into paying customers, but only when done right.
These webinar platforms will provide you with the tools that you need to succeed
Click to Tweet
The Best Webinar Platforms for 2021
As we look at the 23 options presented in this article, keep these points in mind.
Livestorm is a popular video conferencing and webinar platform. It is ideal for product demonstrations and training sessions.
There’s a free plan (but it only lets you have ten registrants)Run live, on-demand, or fully automated webinarsEngage attendees with features like polling, Q&A sessions, and upvotingBrowser-based, meaning it’s available on any device and doesn’t require download or setupBranded registration pages can be generated for each webinarYou can send automatic email reminders to people who have registeredIntegrations with HubSpot, Salesforce, and other common tools
As browser software, video quality can be affected by the host’s internet connectionThe cheapest paid plan starts at $99 per month
Limited plan with up to ten participants: freeBusiness plan with 100 live attendees (or add-ons for more): $99/monthEnterprise plan with 3,000 live attendees: custom pricing
WebinarJam is an easy-to-use webinar platform that’s particularly effective at selling products. A useful WebinarJam feature is pop-up CTAs that appear during the webinar, making it easy for an attendee to buy a product.
14-day trial for just $1Enterprise plan allows for up to six presenters and 5,000 live attendees“Replica Replays” lets you replay your webinar exactly — for example, attendee comments will appear at the same time on the replay as they did on the originalUser-friendly and quick to set upCTA pop-ups
Offering your WebinarJam webinars on-demand requires you to purchase EverWebinar
Basic plan with 500 attendees: $499/yearProfessional plan with 2,000 attendees: $699/yearEnterprise plan with 5,000 attendees: $999/year
WebinarJam was designed for live webinars. EverWebinar is its sister product that helps you create promotions out of your webinar videos.
Automatically convert WebinarJam videos into recurring eventsOn-demand webinars have a look and feel of live webinars (including a fake attendance count)Videos don’t require an additional download or set up and can be watched in the user’s browserAdvanced scheduling system lets you block out unavailable dates
Sold separately from WebinarJam. Some other solutions let you create on-demand and live webinars from the same platform
Billed monthly: $99/monthBilled annually: $42/monthBilled biennially: $34/month
Demio is an all-in-one tool offering both live and on-demand webinars. Demio is made for marketers, with a suite of built-in promotion tools.
Webinar pages are highly customizableIncludes engagement features like live chat, document handouts, and CTA pop-upsIntegrates with many common marketing tools14-day free trial available
Price ramps up quickly with more attendees
Starter plan with one host and 50 attendees: $34/monthGrowth plan with five hosts and 150 attendees: $69/monthGrowth plan with 1,000 attendees: $257/monthPremium plan: custom pricing
EasyWebinar is a platform for live and automated evergreen webinars that prides itself on being simple to use.
Even the least expensive plan includes both live and automated webinarsOffers screen sharing with multiple presentersAudience engagement features like live chat and Q&AHas a WordPress plugin
Attendees need to install a webinar app to view the webinar on a mobile deviceNot the cheapest platform, especially with large audiences
Standard plan with 100 live attendees: $78/month or $708/yearPro plan with 500 live attendees: $129/month or $1080/yearEnterprise plan with 2,000 live attendees: $499/month or $4188/yearIncludes three months free if you choose annual billing
WebinarNinja is an all-in-one webinar solution offering four types of webinars: live, automated, hybrid, and series.
Engagement features like live chat, polling, and downloadable handouts are availableGreat looking landing page templatesYou can embed sales offers in presentations
The backend can be challenging to navigate
Starter plan with 100 live attendees: $49/monthPro plan with 300 live attendees: $95/monthPlus plan with 500 live attendees: $159/monthPower plan with 1,000 live attendees: $249/month14-day free trial
WebinarGeek is easy-to-use webinar software with live, on-demand, and evergreen webinar options. It’s not the most feature-rich webinar solution, but it lets you produce professional-quality webinars at a reasonable price.
Very easy to useYou can give your webinar custom brandingCreate a live, on-demand, evergreen, or hybrid webinarLots of pricing tiers within the premium plan, making it cost-effective at any size
Some users find the initial setup takes a long time
Starter plan with 25 live attendees: $22/monthPremium plan with 100–2,000 live attendees: $58–$294/monthAdvanced plan with 500–4,000 live attendees: custom pricing14-day free trial
GoToWebinar was one of the first webinar tools out there. Its primary audience is large businesses.
Audience engagement with polls and surveysHigh-quality video and audioLead management and reporting toolsBreakout rooms to divide your audience
Software feels a bit outdatedRequires attendees to download software
Lite plan with 100 participants: $59/monthStandard plan with 250 participants: $129/monthPro plan with 500 participants: $249/monthEnterprise plan with 3,000 participants: $499/monthFlex plan: $19/month + pay-per-eventSeven-day free trial
LiveWebinar is a cloud-based live webinar tool offering video streaming, screen sharing, and social media broadcasting.
There’s a free plan for five or fewer attendeesWhiteboard feature lets the webinar host draw on documents and videos. You can also invite attendees to drawOffers surveys, polls, and live chat for audience engagementWebinars can be broadcast to social platforms like YouTube and Facebook
Complex user interface and steep learning curve
Limited free plan with up to five attendeesPro plan with 100 attendees: $14.99/monthBusiness plan with 500 attendees: $119/monthCustom plans available14-day free trial
Unlike most software on this list, BlueJeans can host a virtual event with up to 50,000 attendees and 150 presenters. Most businesses don’t need a webinar software platform this expensive, but if you’re hosting a huge virtual event, it’s a good choice.
Can host larger events than other webinar platformsMakes a cloud recording of the eventStream your webinar to Facebook Live or YouTube Live
There are many cheaper options in the 100–500 attendee range
100 attendees: $99/month200 attendees: $379/month500 attendees: $599/monthLarge-scale plan with 50,000 attendees: custom pricing
11. My Own Conference
My Own Conference is an affordable webinar solution with all the features that a small business needs.
My Own Conference
Free plan allows up to 20 attendees — better than most free versionsRecords webinars in HDAvailable in 16 languages
Can only record up to 20 minutes on the free planUI isn’t that user-friendly
Sign Up For the Newsletter
Want to know how we increased our traffic over 1000%?
Join 20,000+ others who get our weekly newsletter with insider WordPress tips!
Subscribe Now Free plan with 20 attendeesPro plan with 60–10,000 attendees: $29–$4,800/month
ClickMeeting provides video conferencing, online meetings, and webinar software.
Stream webinar live on YouTube or FacebookScreen, video, and file sharingEngage your audience with live chat and Q&A sessionsUnlimited webinar landing pages
Can’t schedule recurring meetings
Live webinar plan with 10–1,000 attendees: $30–$309/monthAutomated webinar plan with 10–1,000 attendees: $45–$359/monthEnterprise plan with up to 10,000 attendees: custom pricing30-day free trial
If you’re hosting a big online event with many speakers, consider BigMarker. It allows unlimited presenters and up to 10,000 attendees.
Browser-based software requires no downloadsEngagement features include lead forms, polls, offers, and Q&AStream multiple camera feeds to Facebook or YouTube liveOver 15 different landing page types
Video may stall on a slow connection
Starter plan with 100 attendees: $79/monthElite plan with 500 attendees: $159/monthPremier plan with 1,000 attendees: $299/monthWhite label plan with 10,000 attendees: custom pricing
GetResponse is an email marketing platform and webinar tool in one. Choose it to get a top-notch marketing tool suite along with your webinar service.
Thanks to being primarily an email platform, it has built-in email marketing toolsYou can customize the URL of your webinar pageRetarget visitors to your webinar pagePolls, surveys, and offers to engage an audience
Setup is not the smoothest
Basic GetResponse plan doesn’t include webinarsPlus plan with 100 attendees: $49/monthProfessional plan with 300 attendees: $99/monthPro plan with 1,000 attendees: custom pricing30-day free trial
15. Adobe Connect
Adobe Connect offers a visually appealing webinar experience with customizable storyboard layouts.
Design your webinar room using functional windows called Pods with customizable name, size, and positionRecorded webinars are interactiveIntegrates with CRM software like Eloqua and Salesforce
More expensive than most solutions
100 participants: $130/month500 participants: $470/month1,000 participants: $580/month
Livestream by Vimeo provides a way to have big events, offering unlimited participants and storage. Events are automatically recorded and stored in the cloud.
Turbocharge your website and enjoy 24/7 support from our veteran WordPress team. Our Google Cloud-powered infrastructure focuses on scalability, performance, and security. Check out our plans
Use with Livestream studio to input multiple feeds, add graphics, and master audioEvents can be privatizedAttendees and recorded webinar storage are unlimitedThe registration page is customizableIts pay-per-view webinar feature lets you monetize events
Audience engagement features lacking
Vimeo premium offers live streaming for unlimited attendees at $75/monthEnterprise plan and Vimeo OTT: custom pricing
17. Intermedia AnyMeeting
AnyMeeting is a solid option for small events, offering all the standard webinar features at a low price. However, it’s not very suitable for large events.
Built-in Q&A sessions, live chat, surveys, and pollsScreen annotation lets you call out important pointsIntegrations with Outlook, G-Suite, Slack, Microsoft Teams, and moreBrand your webinars with the company logo and a personalized background
Top-tier plan only allows 200 participants
Free plan with four participantsLite plan with 10 participants: $9.99/monthPro plan with 100 participants: $12.99/monthEnterprise plan with 200 participants: $17.99/month
Webex is a versatile software for online meetings, virtual events, training sessions, interactive webinars, and team collaboration.
Offers a free plan for up to 100 attendeesBuilt-in Q&A sessions, surveys, and polls for audience engagementHas a mobile app
Lacking webinar marketing tools
Free plan with 100 attendeesMeet plan with 200 attendees: $15/monthMeet+Call plan with 200 attendees: $25/monthEnterprise: custom pricing
Dacast is a webinar software provider that allows webinars to have unlimited viewers. A key feature is the Dacast Paywall that helps you monetize your webinars.
Monetization features like price groups, promo codes, and subscriptionsCustomize your paywallNo viewer limitInteractive video on demand
Plans have a bandwidth limit. If you go over, you have to pay $0.25 per GB
Starter plan: $39/monthEvent plan: $63/monthScale plan: $188/monthCustom plans available
Zoom has become synonymous with online meetings. You can also host a webinar with Zoom. If it’s under 40 minutes and 100 participants, it’s free, and you get a lot of promotional tools and engagement features that other free tools don’t have.
Interactive features like screen sharing, hand-raising, and live chatMarketing tools to nurture contactsAbility to back up meetings in the cloudGather attendee feedback with automatic surveys sent after the webinar
Free meetings have a 40-minute limit
Zoom Meetings free plan with 100 participants (40-minute limit)Zoom Meetings Pro plan with 100 participants: $14.99/monthZoom Meetings Business plan with 300 participants: $19.99/monthZoom Webinar plan with 500 attendees: $79/monthZoom Event plan with 500 attendees: $99/month
21. Zoho Meeting
Zoho Meeting is a simple, browser-based video conferencing and webinar tool with affordable pricing.
User-friendlyCan be used on any device
Meeting plan with 10–100 participants: $3–$12/monthWebinar plan with 25–1,000 attendees: $19– $200/month
You don’t have to pay top dollar to host a webinar. The next two providers on this list are completely free.
22. Google Meet
Google made its meeting platform free in 2020. If you have a personal Google account, you can use Google Meet for webinars with 100 participants. Some types of business accounts can have up to 250 attendees.
FreeLive captioning using Google’s speech recognition technologyWorks on any device
60-minute time limitNot as many audience engagement features as paid webinar services
One of the simplest ways to host a webinar is through YouTube live streaming. It’s free, easy, and you can have as many viewers as you want. You just need a YouTube channel with live streaming enabled.
It’s easy and familiar to most peopleUnlimited viewersVideos remain on your YouTube channel after streaming
Lacking audience engagement features and branding
What Is the Best Free Webinar Platform?
The best free webinar provider for your business depends on your needs and goals.
If you already have marketing tools to help you generate and nurture leads, you may not need many webinar features. A free streaming tool like YouTube is fine. It lets you host an engaging webinar with unlimited viewers for free.
But if you want to build and present a professional webinar experience from scratch, you’ll want a more robust solution. Livestorm’s free plan is ideal if you only expect ten or fewer attendees per webinar.
What Is the Overall Best Webinar Platform?
The best webinar platform varies depending on your goals, audience size, budget, and other factors.
For example, if you’re just getting started with webinars and only expect a handful of attendees, a conferencing solution like Zoho Meeting could do the trick.
But suppose you expect dozens, hundreds, or even thousands of attendees regularly (and you want to repurpose the content to keep generating more leads). In that case, a complete turnkey solution like Livestorm, Demio, or GoToWebinar is a better fit.
Want to add webinars to your marketing plans?
These options will allow you to find the best platform for your needs
Click to Tweet
Webinars can be a powerful tool in your marketing arsenal, no matter if you are a solopreneur with clients all over the globe or a large enterprise with clients all around the world.
We hope you found this article helpful in identifying the right webinar platform for your business.
You can make the most out of webinars by integrating them into your overall marketing strategy. This will allow you to build closer relationships with your customers and leads.
The post 23 Best Webinar platforms in 2021 for startups, enterprises, and freelancers appeared first on Startups.
Did you miss our previous article…