37 Instagram Tools Marketers Should Use In 2022

Instagram has over 200 million active business accounts. It is expected to reach 1.2 billion users by 2023. The social media platform is also the fourth most used in the world. These facts make Instagram the perfect place to market to your target audience, drive engagement and grow your business. As long as you have the right Instagram tools, it’s possible.

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Schedule Instagram

1. Hootsuite’s composer

Hootsuite’s Composer allows you to create Instagram posts instantly or schedule them later. The Composer is an intuitive publisher with many features to help you make the most of your Instagram posts.

You can also use the Best Time to Publish recommendations based on historical posting data to ensure that you publish your posts at the best times to maximize engagement, click-throughs, and impressions.

Hootsuite Composer bread n coffee post

Source: Hootsuite

Hootsuite is free to try

2. Hootsuite bulk scheduler

Hootsuite’s bulk-scheduling tool will help you save time and money. Bulk scheduling Instagram posts gives you the opportunity to simplify your social media campaigns and allow you to concentrate on other aspects of your business. Hootsuite’s bulk scheduling feature allows you to post up 350 posts in advance across multiple channels.

Instagram analytics tools

3. Instagram Insights

Instagram Business tools such as Insights are available to creator and business accounts. The Insights tab allows you to see who is following you, what their most popular content is, and when they are most active. Some data vanishes within 7-14 days. For more information, consider these tools.

4. Hootsuite Analytics

Hootsuite features go beyond Instagram’s analytics tools. Hootsuite lets you access historical data and create custom or historical reports from it. You can also track your account’s response times and rank Instagram comments based on positive or negative sentiment.


Hootsuite Analytics Instagram overview

Hootsuite Analytics can be used by both Team and Pro plans.

It’s free for 30 days

5. Hootsuite Impact

Hootsuite Impact will help you improve your analytics skills. This results-oriented platform offers graphs, tables and KPI summaries so that you can measure your Instagram marketing’s ROI. With built-in benchmarking, you can also compare your campaigns against other competitors. You can also connect to Adobe Analytics and BI tools like Tableau or Microsoft Power BI for measuring the customer journey.

Hootsuite Impact can be used by Enterprise and Business plans.

This video will give you a quick overview of how it works and what it looks like.

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6. Iconosquare

Iconosquare provides a free audit for your Instagram business account. This audit will evaluate your profile’s performance over the last 30 days and provide tips on areas where you can improve. Iconosquare’s paid tools, which are only available on Instagram and Facebook, include scheduling and analytics.

7. Panoramiq Insights


Panoramiq Insights Synaptive Technologies Instagram account follower analytics

Panoramiq Insights provides powerful Instagram analytics for your Hootsuite dashboard. This app lets you analyze your account activity and follower demographics. It’s great for targeting campaigns. You can also measure the success of Stories and posts.

8. Phlanx

Phlanx’s Instagram engagement calculator provides useful insights into total followers and engagement rates. It also allows you to track comments and likes on posts.


Phlanx Instagram Engagement Calculator Kim Kardashian

Source: Phlanx

Kim Kardashian’s Instagram engagement rate is 1.1%. This blog post should be read!

9. Panoramiq Multiview

Panoramiq Multiview can be added to the Hootsuite dashboard to monitor mentions, comments and tags. This Instagram business tool provides a comprehensive view of your account’s engagement, as the name implies. Multiview is also called multiview because you can add multiple accounts to the same stream to get back to people quicker.

10. Mentionlytics

Automate tracking mentions about your company, competitors, keywords. This tool works with Instagram, Twitter and Facebook as well as YouTube, Pinterest, YouTube, Pinterest, YouTube, Pinterest, Google+, and other internet sources such blogs. This allows you to see how Instagram fits in the larger picture, and where your brand is most mentioned. Hootsuite allows you to sync all of this information.

Instagram ads tools

11. Ad Manager

Ads Manager is a Facebook and Instagram platform for creating and tracking ads. This Instagram business tool gives advertisers access to Facebook’s targeting capabilities and allows them to run campaigns on both platforms. You can adjust, respond to comments and track the performance of your campaign after it has been launched. In the Cost per result and Amount spent sections, you can track how much value you are getting.


Ads Management through Instagram and Facebook

Source: Instagram

12. Instagram Branded Content

Instagram’s tools for branded content should be well-known to advertisers. These tools allow creators to label their branded content with tags, which is required by many governments and Instagram policy. A business account can be tagged and they will have the ability to approve partners, see their reach and engagement and view Insights for Stories and posts.


Song of Style Instagram branded content tools

Source: Instagram

13. Hootsuite Social Advertising

Social marketers know the importance of running organic and paid campaigns together to achieve business goals. Hootsuite’s Social Advertising lets you plan and publish Instagram ads alongside your organic content. This gives you the ability make data-driven decisions about campaign strategy in one place.

14. AdEspresso

AdEspresso tools can help you maximize your Facebook, Instagram and Google ads budgets. The customizable dashboard lets you focus on metrics that will help you achieve your advertising goals. AdEspresso is unique because it offers actionable tips for improving campaigns as they are being run.


AdEspresso campaign charts

Source: AdEspresso

15. Adview

While Instagram ads are often tracked for reach and conversions it is important to not neglect comments. Adview is the solution. This app allows you to see comments from Instagram and Facebook ads and reply in one place. Hootsuite users have the option to connect to their dashboards for better management.

Use hashtags on Instagram

16. Panoramiq Watch

To keep track of popular hashtags and brand mentions in your space, integrate Panoramiq into Hootsuite. This tool is great for analysis and research. You can compare multiple hashtags to find the most effective ones for your post. You can also track a hashtag to locate user-generated content and contest submissions.

17. Display purposes

This web-based tool provides information about Instagram hashtags. To find related hashtags, gender usage demographics, as well as language breakdown, search for the hashtag. The top hashtag-related posts can be viewed here.

18. Keyhole

Keyhole offers a range of analytics tools that can track hashtags for Instagram campaigns. Do you use a branded hashtag in your Instagram campaigns? Keyhole can help you calculate your ROI. How can you partner with influencers It is possible to measure their impact using your hashtags.

19. ShortStack

ShortStack is a specialist in helping marketers track hashtags for social contests. It allows you to track your hashtag and identify high-profile users. You can also select winners using its Random Entry Selector.

20. Synapview

Synapview is a Hootsuite App that allows you to save and create Streams to monitor Instagram hashtags and competitors. It also has an analytics feature that allows you to see where and when hashtags have been used on Instagram. This can be combined with information about where and when competitors are posting. Impressive stuff!

Instagram Stories tools

21. Adobe Lightroom

Adobe Lightroom CC is the perfect alternative to Instagram’s Valencia filter or editing tools. Professional photo editing tools are easy to use with the app, especially if Lightroom presets have been downloaded.


Adobe Lightroom presets

Source: Adobe

22. Boomerang

Boomerang, an Instagram standalone app with integrated integration, adds looping effects and effects to photos. This Instagram tool allows you to easily improve static photos. You can post them to the stories or grid.

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Get the guide for free right now!

23. Snapseed

Snapseed, a photo editing app that Google owns, consistently ranks first in both the App and Google Play Stores photo categories. Snapseed’s 29 tools and features include selective editing, which allows you to fix only the parts of a photograph.

24. VSCO

VSCO is much more than a video and photo editing tool. It’s also a community that offers weekly challenges, #VSCO hashtags and VSCO girl memes. You can download 10 filters free of charge when you download VSCO. Subscribers have access to the latest tools such as filters by Fuji, Kodak and Agfa, as well its video and photo Montage tools.

25. Prequel

Prequel’s unique filters and effects will keep you in-tune with Instagram’s latest trends. The latest updates include Aerochrome filters and palm shadow effects, which will really make your images and videos pop. There are weekly and annual subscriptions available.

26. Adobe Premiere Rush

Adobe Premiere Clip will help you improve your mobile video production skills. You can shoot professional-quality video from your mobile device, edit with advanced features and add subtitles, then publish to Instagram. You can also combine videos and export 15-second clips to Instagram Stories. There are many templates available.

Instagram tools to influencer campaigns

27. Brand Collabs Manager

Facebook’s Brand Collabs Manager is now available to Instagram creator and business accounts. This platform allows compatible brands and influencers the ability to connect and work together on campaigns. Brands can search for creators based upon their past partners or creators who liked their account and set up audience matches.

28. Tint

Brands partnering with authentic creators is one of the most important social media trends for 2022. This helps to build trust and community. Tint allows you to tap into user-generated content on Instagram that can be used to build credible influencer marketing assets.

29. Fourstarzz

Fourstarzz’s Influencer Recommendation Engine has helped brands such as Expedia, Philips, and BMW find the right match for their branded campaigns. The platform makes it easy to find the right influencers for your partnership search. It has a database of over 750,000 people across five social media channels. You can search by keyword, handle and 19 filters. Hootsuite integrates the app. The app also offers content tips and estimates.

30. Trufan

Your superfans could be amateur brand ambassadors. Trufan allows brands to find influencers and followers who are already part of their fan base. You can identify highly engaged Instagram users (and Twitter followers) and reward them with special offers or rewards.


Trufan influencer engagement

Source: Trufan

Other Instagram marketing tools

31. Sparkcentral

While it’s great to post engaging Instagram content, you must also take the time to engage with your followers and listen to their concerns and thoughts. Sparkcentral gives you a single dashboard that allows you to respond quickly and efficiently to large amounts of feedback.

This will save you tons of time when it comes to social media customer support.

32. Linktree

Linktree is used by stars such as Selena Gomez, Alicia Keys, and companies like Food Heaven and Golde to direct traffic to their destinations. Linktree allows you to customize, integrate third-party services, and use analytics tools to track where people click. Linktree has also provided an action feature for subscribers that can be turned on to encourage anti-racism.


Linktree Black Lives Matter Anti-Racism

Source: Linktree

33. Heyday

Heyday is powered by AI and created to support customer service teams in social commerce. Heyday is the chatbot of choice for companies who want to automate customer service and sales, as well as maximize team efficiency via social media.

34. Instagram Grid

Instagram Grid allows you to curate the best Instagram feeds. You can create a grid with up to nine images, and then publish the posts to Instagram directly from your Hootsuite stream. Instagram Grid is currently limited to personal Instagram accounts. At this moment, Instagram Grid is not compatible with business accounts.

35. One-Click Bio

Optimizing your Instagram bio link will help you connect with your followers more deeply. With One-Click Bio, you can create and schedule your own web pages using links, buttons, images, and other elements. Google Analytics can be used to link the app and measure the effectiveness of your efforts.

36. Brandwatch powered Hootsuite Insights


Hootsuite Insights powered by Brandwatch

You want to be the first to know about the latest Instagram trends. Hootsuite’s Insights allows you to instantly analyze millions real-time conversations, so you can get a sense of what your audience is saying, thinking, feeling, and doing. This tool is essential for marketers who want to be successful in social listening on Instagram.

37. Milkshake

Milkshake was created to assist solo entrepreneurs and small businesses, especially women. This free app allows users to create a mobile landing page using tappable cards. It’s similar to Stories. The platform can host everything from blog posts to YouTube videos and virtual storefronts.

Hootsuite allows you to manage your Instagram account and all your social media channels. You can manage all your social media channels from one dashboard. Get it today for free.

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Hootsuite makes it easy to create, analyze and schedule Instagram Stories and posts. You will save time and get better results.

Get it free> 37 Instagram Tools Marketers Need to Use in 2022

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