Advertiser spotlight: Deluxe

Deluxe is committed to providing innovative, trusted and technology-enabled solutions that help businesses thrive.


Deluxe has been serving small businesses for over 100 years. They have helped grow their brand, strengthen customer relationships and streamline day to day operations.

Complete the blank – What does affiliate marketing mean to you?

Affiliate marketing, in our view, is a way for us to expand our company’s marketing efforts. In exchange for agreed-upon commissions, we partner with others to promote our company or share promotional offers and information about our company within their sphere.

What is your elevator pitch for potential partners?

Although we are best known as a check printer, Deluxe’s goal is to help small businesses, financial institutions, and enterprises build stronger customer relationships using trusted technology-enabled solutions.

What makes your affiliate channel and company stand out from other companies in your niche?

ShareASale offers several affiliate programs. Our affiliate programs offer high commissions and our in-house management team is eager to help our partners maximize their success.

What are the advantages of working with you through the affiliate channel?

Deluxe offers multiple opportunities for promotion. B2B affiliate marketing has the additional benefit of lower competition and generally higher AOVs.

What is it that makes a great partner? And what type of partners would you like to work with?

We’re looking for partners with engaged audiences of any size. We accept all promotional models from email to social media to blogs. We are looking for partners who are ethical, responsive, and willing to promote our brands.

What do you consider a great partner? How do you measure the success of that great partnership?

Great partnerships are when both parties can see positive results and feel empowered when sharing opportunities to improve.

Are you able to offer any guidance for people who are just starting out in affiliate marketing?

It’s never too late to get involved in the affiliate industry. Start by gathering information from trusted sources such as ShareASale and Awin. As you go, you can refine your strategy. You will succeed if you are authentic with your audience, and ethical in your business practices. Although this isn’t a quick way to make a fortune, it can be extremely lucrative.

What’s your favorite thing about working at ShareASale Is there a tool or feature you love the most?

ShareASale has been our partner for more than 15 years. The one thing that stands out is the amazing team that makes up the company. ShareASale is always there to assist us with any question, idea, or need.

What was your first brand launch?

We will be celebrating 16 years of partnership on December 12th! Checks Unlimited was the first brand to launch on the ShareASale platform.

Are you interested in becoming a partner with Deluxe? Get in touch with their affiliate team to learn more or apply for their program.

Advertiser spotlight: Deluxe .

12-Minute Affiliate

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