Did you ever schedule a social media campaign for a client and then realize that you used the wrong photos? Are you asking your busy agency colleagues to share approved assets, only to get silence?
It is time to find a better way of organizing, sharing, and storing social media assets. Right?
There is! A digital media library is a smart solution to social media teams, whether you are looking to reduce time or make mistakes. Learn how Agorapulse’s asset library can help improve the workflow of your agency so that your team can optimize social content more effectively.
Why Agencies Need a Digital Media Library
Is it really necessary for your social media agency to have an asset library? Yes! Yes! This tool will benefit your team.
Do you have a lot of tools that are not connected in your social media content creation process? You might have to search your inbox for assets before you can create a post. Then you will need to optimize them in an editor program and then upload them to social networks.
Agorapulse can help you save time and eliminate many of the steps you normally use. Instead, upload assets as soon as they are received from clients or colleagues to your digital media collection. These assets can be optimized for different social media channels, and you can attach them to posts from within the Agorapulse dashboard.
Are you frustrated by the slow or inefficient sharing of creative ideas with your colleagues? A digital media library can help you make it easier for colleagues to share your assets.
Everyone on your team can instantly access creative assets you have added to the Agorapulse Library. This allows for seamless collaboration between your team members and the ability to create content from the same files. This means you won’t need to worry about whether or not an asset has been approved.
Many edits are required for creative assets. It can be difficult to keep track of which files have been approved and which are no longer needed, especially when you download files via email or chat. This could lead to incorrect images or videos being used in content creation or publication.
It’s easier to avoid making mistakes with an asset library. It’s possible to ensure everyone has access to the same asset pool. To keep everyone on the same page, you can either remove or label outdated content.
How to organize content in an asset library
Is it possible to organize your social media assets using Agorapulse for your team? Let’s take a look at the asset library and see how it works.
Make client content folders
You don’t need to worry about combining assets from different clients, no matter how many they are. To keep all client content separate, create a folder for each client.
Agorapulse allows you to manage the agency’s social media marketing. A folder can be created for the agency’s creative assets.
This is the easy part. Click the orange button to create a new folder. Continue this process until you have created a folder for every client.
Create a subfolder system
It is possible to upload images and videos directly to each client’s folder. A subfolder system is necessary if you want to be able find assets quickly. Agorapulse has four levels of subfolders so you can be as specific as you like.
To open any client’s folder, click on it and then press the orange Create New button. Give it a name and select Create a Subfolder.
How do you manage subfolders
It all depends on which clients you manage and what campaigns you are running. It is possible to need subfolders for different content types, campaigns, and even times of the year. For ideas on what assets to keep in your asset library, see the next section.
Edit and upload creative assets to your asset collection
Once you feel organized, you can upload content. Drag and drop files or whole groups of assets to any folder in your library.
You can also click on the orange Create New button and locate files to upload.
To review and edit the details of any asset in your library, click on it after you have uploaded files. To make it easier to identify images and photos, you can change the asset’s name.
Agorapulse also allows you to edit the image size. To open the in-app cropper, click on the Edit image prompt. This will optimize your assets for each platform. You can add alt text directly to images in your asset library to save time while creating content.
Integrate Canva designs
Agorapulse’s Canva integration makes it easy to create social media assets and do more editing. Click the orange Create New button in your asset library and choose Design with Canva.
Select the design that you like and get started.
The integration allows you to access Canva templates and elements as well as uploads. To add a design to your media library that you have already created, click on the All your Designs tab.
Once you are happy with the design, click on the Publish button at the upper right to add it in your asset library. You can edit the title and resize your image in the library. Tags are also available for improved organization.
dd content labels
Subfolders and folders are wonderful. What if you want to organize your library in a different way?
Labels can be added to your content so that you can filter or find it faster. You might want to label assets in draft and need approval from clients.
Agorapulse’s bulk tag option allows you to organize multiple images at the same time. Click the Add labels button and select the images to be tagged. Next, use the dropdown menu for the label you wish to add or create a new one.
Filter and sort content
You’ll be able find assets more efficiently if you add labels. You can also narrow down your search by folder or image title when searching your digital media library.
Filtering search results by creator makes it easier to locate assets that you, your social media coordinator, or another account executive have uploaded.
What to store in a Creative Asset Library
The possibilities of organization are endless once you begin using the Agorapulse media library.
These are just some ideas of the different content that you can keep in your subfolders.
Social media campaigns assets
Are you planning social media campaigns around specific seasons or goals? Each campaign can be subfoldered. This will make it easy to locate everything you need for your summer campaign, for example.
It can help you organize your planning. A campaign folder gives you a quick overview over the content that you have created. You can see that all campaign images are consistent in style and color, with plenty of variety.
Content created by users
Are your clients’ accounts generating a lot of user generated content (UGC). UGC can be downloaded from social media. You can save the images to your asset collection so that you can share them later.
It is much easier to track down the more difficult aspects of UGC by using a digital media library. You can also add a label to verify that you have permission to republish images.
In the internal notes of the asset, you can include the customer’s username as well as a link back to the original post. This will allow you to properly credit the user when you share the content via social media.
Reviews and testimonials
Are your clients getting a lot of positive reviews and testimonials from their customers? After you have converted them into a visual format you can save them as a Testimonials folder in your asset library.
It is easy to publish a testimonial once and not again. Simply create labels for published items and unpublished materials and then add them to the appropriate places. This will make it easy to find assets still in development.
Inspirational quotes and posts
A similar workflow can be used to store quotes and other inspirational posts. Once you have created a visual asset, upload it into a Quotes folder in your digital media library.
You can then label it to make it easy for others to find. You can also add a label to identify your ideal audience, the message or the year it will be published.
Events online and offline
A library of assets is also useful for creating content about offline and online events. You can create a subfolder for each event, and upload assets from clients as they come in.
Labels can be added to indicate which assets have been approved and are ready for publication. You can also save time by adding internal notes to each asset detailing the content that you intend to create. You’ll be ready to begin drafting social media posts once you have done much of the planning.
Features, products, and services
You will often want to show your client’s offerings on social media using product and service photos and videos. Your social media team will save a lot of time by having a subfolder for Product Photos that is always in use.
Clients can update their products and/or refresh their photography without having to throw them all away. You can instead move them to a Product Photos-Outdated subfolder to ensure that you don’t lose any of the original data.
How to use a digital media library efficiently: Best practices
It takes only a few minutes to get started with Agorapulse’s asset library and create an organization system. How do you create and manage content using the assets?
These tips will help you get the most from your digital asset management system.
Social media posts can be dd assets
After you have uploaded assets to your library you have several options to add them to posts.
Select one or more assets from the digital media library to be added to your post. Click the orange Publish button and the assets will be displayed in the social media post creator.
Open the digital media library and select the asset that you wish to add to your post. To create a new post, click the arrow beside the orange Save Changes button. Select Publish this asset.
Click the orange Publish button in your publishing calendar. Click the camera or the video icon, then click the Open Library button. You can use the search function to locate assets, and then select one or more to be added to your post.
It’s not always possible to create and publish social media posts in one step. Before you can create amazing social media content, your team might need to go through a few rounds of brainstorming. Before publishing content, you might need to obtain client approval.
No matter what your work style, an asset library can help you to be more creative.
You can leave your campaign and content ideas in the asset. Notes you make in the asset library will be visible only to your team, so clients and social media followers won’t see them.
To create more detailed drafts, use the Agorapulse Publisher. To add video or images to your drafts, open the publisher’s asset library. Next, assign them to an internal colleague or yourself for further development. Drafts can be found highlighted in orange in your publishing calendar or in the To approve tab of your publishing list.
Secure client relationship
You may want to review your social media posts created in Agorapulse before you schedule them. Before the content goes live, you may need to obtain client approval.
Instead of adding clients to Agorapulse, you can create Shared Calendars that allow them to view and approve posts on their social profiles. Clients have the option to comment on posts and add or remove information if they feel they are lacking in detail.
Navigate to your publishing lists to find posts that require editing. Click the Assigned To Me tab. Click to edit posts in publisher. From there, you can access and replace assets from your digital media library. You can also reassign and approve posts.
Develop reliable workflows
Digital media libraries are designed to help your team save a lot of time. It’s like any MarTech tool. However, it’s more efficient when integrated into your process.
Incorporate your asset library into your workflow to get the most out of it. You might upload images to Agorapulse immediately after receiving them from clients. This will allow your team to organize them and plan content on a schedule.
You should review your assets regularly as part of your workflow. It is important to ensure that assets are current and relevant, particularly if they have been around for a while. Your review process will vary depending on the creative cycle of each client.
Select the assets you wish to remove from your library and click on the Delete button. They can be retrieved from the recycle bin for up to 30 days before being permanently deleted.
A standard naming system is a good idea for your asset library to make it easy to find videos and images quickly. You might add campaign or client names to each file name. You may also want to use descriptive names in order to make images that have similar concepts more searchable.
Similar approach should be used for asset library labels. You can structure them to complement your folder system. You might want to reserve asset labels, such as Approved For Publication or Already Published.
It doesn’t need to be difficult to organize creative assets. Developing a reliable process can increase your efficiency. To save time and effort, take a look at our asset library.
Start saving time and energy with your social media management. Get a free trial of Agorapulse, which will help you plan, track, measure, and measure your social media efforts.