Blog Name Ideas: The Ultimate Guide to Picking an Effective Blog Name

It can be difficult to choose the right blog name. Although brainstorming blog names can be helpful, it is a complex process that involves many factors.

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It would be best if you thought of something clever that fully conveys what your blog will be. However, you don’t want to be too limiting or pick something that won’t rank well on search engines.

Even worse, you might pick something that doesn’t have an available domain or the right social channel handles.

This post will outline how to generate blog name ideas and share the steps you need to take to create the perfect blog name. Before we dive in, let’s look at what exactly makes a good blog name.

What Makes a Good Blog Name?

Much like choosing the right domain name, selecting your blog name requires careful consideration.

A good blog name should be:

Memorable enough that it stands outRelated to the product or service the business is sellingDistinctive from other blog names in the market

Selecting the wrong name can be costly in the long run. If you have to change it down the road, you lose the branding opportunities that you could have been building up until that point.

In addition, you will have to invest in a new logo and re-engage your readers with the new brand.

There are over 600 million blogs published in the world today. Make sure your blog stands out with a distinctive name while still being loosely connected to your brand.

For example, look at Banknotes, a blog for the creator marketplace Hashtag Paid. The business matches creators with brands to increase sales.

Engaging blog names
Engaging blog names help make them memorable.

Getting your blog name right on the first try should always be your goal.

Picking a blog name isn’t as simple as deciding on something that sounds good- it also needs to have a domain and social channels available.

Find out more about the naming process.


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How to Create a Blog Name

When brainstorming blog names, it is important to consider many factors.

Before you begin, decide what your blog’s purpose is. Is it a travel blog, or a fashion blog. What about the best food from your region? Your subject matter can guide your blog name brainstorming right away.

It will help you set your expectations and come up with creative blog names. Every blogger should think like a marketer when choosing a niche name.

This checklist will help you choose the best blog name.

Is it a creative outlet or an SEO engine to drive traffic and sales? Writing Style: Is your blog serious or humorous? The name of your blog should reflect that style. Future Focus: How will it evolve to new topics? Do not choose a name too restrictive.

The wrong blog name can lead to a disaster. It is best to choose the right name for your blog to be a foundation.

Every blogger wishes to come up with catchy blog names. Many ideas are put to the test, and they try to find the right word or phrase to fit their brand and blog niche. This can be difficult.

It is important to link the blog name to the brand of the company or individual. It should feel natural, engaging, and easy to remember. You should be able to pronounce the name loudly and understand the connections between the blog’s business or the person associated with it.

Mailchimp chose Courier as its blog name because it was associated with its brand.

Mailchimp uses a word associated with its brand as a blog name
Mailchimp uses a word associated with its brand as a blog name.

Its platform started as an email marketing platform (EMP) that enabled businesses to reach their customers. So, Courier makes sense for the name of its blog.

Now that you know what to look for in a blog name, let’s outline how to find the right name that will fit your brand.

Finding Blog Name Ideas

Knowing what to look for in a blog name is one thing. Coming across the right name is a whole other challenge.

Here are a few steps you should take to find the right blog name idea.

1. Start With a Focus Keyword or Two

If you’re optimizing for SEO, each of your articles should have a focus keyword. Why shouldn’t your entire blog?

Consider what you’re writing about and include a singular focus keyword in the name.

For example, Disney could have called its blog something imaginative and magical. However, that may not be exactly what people input into search engines.

Instead, it has different blogs with targeted focuses. For example, here is the Disney Parks Blog, a news site that highlights everything new at the various Disney theme parks:

Consider what keywords your readers are using
Disney Parks Blog.

If a reader searches for “Disney Parks,” this blog will appear.

You can string together related words to try and find domain names that will match search queries.

2. Use Your Own Name

Sometimes, you don’t even have to use a different name for your blog.

If you have a recognizable company name or are an industry thought-leader, it might make more sense to use your name as the blog name.

HubSpot, a leading marketing platform, has a “HubSpot Blog” for all its latest content:

Hubspot uses a simple name for its blog
The HubSpot Blog.

Consumers recognize HubSpot, so they immediately know that its blog produces trusted content.

3. Use a Thesaurus

Can’t think of a word associated with your brand?

Write out some of the most common words that appear in your messaging. Then, you can use a thesaurus to find other relevant words.

For example, if you looked up the word “target” in a thesaurus, you might find the word “bullseye.”

Thus, it makes sense that Target named its blog “A Bullseye View.”

Target uses a brand word synonym for its blog name
Target uses brand word synonym for its blog name.

Target uses a word associated with its brand to make sure that its blog stays on brand.

4. Use Alliteration

Phrases that use words starting with the same letter can be catchy and memorable.

That’s why using alliteration for your blog name is a good idea.

Starbucks’ blog “Starbucks Stories” rolls off the tongue. It is playful, catchy, and fun.

Starbucks uses alliteration for its blog name
The Starbucks Stories Blog.

Starbucks’ Stories is a simple yet effective blog name that will stay in the minds of its readers.

5. Use Acronyms or Abbreviations

Consider how an acronym or abbreviation might look if your name is long.

This strategy is also useful if your domain is already taken. You can use a popular domain registrar to check and see if your domain is available.

You should also see how much your domain costs to ensure you don’t overspend.

With an acronym or abbreviation for your blog name, you can condense your blog name to ensure it is easy to find and type into a browser.

For example, look at the NASA Blog, a simple, straightforward blog for the space organization:

NASA uses an acronym in its blog name
The NASA Blog.

The short acronym is easy to type and makes for a simple, effective blog name.

6. Create a Portmanteau

A portmanteau is the combination of two words into a brand new word.

This is effective if your blog is about the unification of two things. In addition, by creating your own word, you won’t have to worry about the domain being taken.

Labradoodle is a portmanteau, so the Agape Labradoodles blog took advantage of this strategy:

Combining two words can make your blog name unique
Agape Labradoodles Blog.

You’ll want to be careful, though. If they aren’t immediately recognizable, portmanteaus can be confusing and unclear to some readers.

7. Use a Common Saying

Name your blog something that readers are already saying.

For example, the state of “flow,” or your naturally working state when you’re on a roll, is something that business-minded people are often thinking about.

Buffer, a social media management platform, named its blog “Flow” to highlight marketing stories and relevant content for working professionals.

Buffer incorporates a common saying into its blog name
The Buffer Blog.

This strategy engages your readers and aligns your blog with their language.

8. Consider Words in a Different Language

Even if you don’t have an international audience, you might find that some words in other languages will make excellent blog names.

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Take Blog de Pelis, for example:

Using a title in another language can help make your blog stand out
Blog de Pelis.

This is a popular movie blog that highlights new releases and features.

With a blog title in a different language, you can expand your readership and appeal to many new viewers.

9. Choose a Random Name

Sometimes, you need to be off the wall with your blog name. That will make it more memorable.

The AV Club, a popular movie review blog, uses this strategy.

A random, loosely connected blog name can be memorable
AV Club.

Its blog is representative of a club of movie lovers. While no club initially existed, AV Club created and owned its brand name, connecting its readers to the engaging community.

10. Check Competitors’ Names

Before selecting a blog name, you should check and see what your competitors are doing.

This can serve as a useful guidepost when finding the right name.

The Allstate brand stuck to its roots in the competitive insurance space. Instead of straying from its name, the company stuck to its brand that consumers know well.

The Allstate Blog is your go-to resource for all insurance-related inquiries:

Lean into your brand name for your blog
The Allstate Blog.

The company leveraged its unique brand identity to provide consumers with answers to insurance-related questions through its blog.

Now that you know the ten considerations you should think about, it’s time to look at ten different blog generators to use as an added resource.

10 Blog Name Generators for 2022

There are numerous blog name generators on the market to help you find the perfect name. Here is a list of the top ten you should consider.

1. BNG

Blog Name Generator (BNG) is a simple, straightforward name generator that can help you brainstorm amazing blog names in just a few clicks.

BNG is a simple tool to create hundreds of blog names
Blog Name Generator.

It will generate hundreds of names and cross-reference their domain availability with GoDaddy. Multiple generators exist on the site for numerous languages.

If you don’t know where to start, begin with Blog Name Generator to get a few ideas going.

2. Masterpiece Generator

Masterpiece Generator is a name generator that pulls from more than one particular keyword. Instead, you can input multiple adjectives, verbs, and words associated with your company. The generator will take these words into account when formulating your name ideas.

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Masterpiece Generator can help link your blog name ideas
Masterpiece Generator.

This site has more inputs to generate specific combinations of your name. It can enable you to get more precise and targeted with the generated results.

3. Nameboy

Nameboy is a blog name generator that sources blog names and immediately connects you with a hosting provider to get started. The platform integrates with Bluehost to help you get going with your domain hosting.

Nameboy can give you a name and connect you to a hosting provider

Most importantly, Nameboy offers multiple generators available for various use cases. This includes name generators for podcasts, storefronts, businesses, blogs, and more. It has a special formula for each one, sourcing only the best names for your brand.

4. Wordoid

Wordoid is an effective name generator if you don’t know where to start. You can input two brand words and create an entirely new, unique word. This generator combines multiple words in different ways to make a unique name for your blog.

Wordoid helps you pick a blog name from scratch

Be careful if you use this service to source your blog names. The wrong name can hurt your blog’s growth. Make sure you test out the new name mashup that you create on multiple readers to get feedback before going live.

Wizlogo is a free blog name generator that will formulate many viable options for your new blog. Much like the other generators, all you need to do is input words associated with your blog.

Wizlogo is a free and easy-to-use blog name generator
The Wizlogo blog name generator.

Wizlogo’s magic is that it will automatically generate a free logo for your blog after you type in a keyword. This service makes it into a one-stop-shop for launching your blog. With a new name and logo, you can be on your way to writing your first blog post.

6. Namify

Namify is a blog name generator that allows you to select a category for a more curated name based on your keywords.

Namify evaluates the availability of corresponding social media handles

For example, if you have a food blog, you could select “food” and input the type of food you’re writing about. Namify will aggregate related blog names based on that search query.

An additional key feature is Namify’s ability to automatically check whether or not the matching social handles and domains are available. This may make you reconsider some of the names if there are no matching handles for you to use.

7. Wix Blog Name Generator

Wix’s Blog Name Generator is a great resource to help you select the right name for your blog. If you’re planning on using Wix to build your site, this is a natural option for you to use.

Wix’s name generator will cross-reference names with domains
Wix blog name generator.

The blog name generator will automatically cross-reference your name options with available domains that you can buy directly through Wix.

8. takes into account technical limitations is a useful blog name generator that considers a lot of technical limitations that you may not have considered when thinking about your blog name.

For example, you can factor in character limits and set parameters to ensure your blog name isn’t too long or short.

If you land on a blog name that you love, but the domain isn’t available, provides the WHOIS information for sites that aren’t currently on the market. You can reach out and try to buy the domain from that person if you’d like it to launch your blog.

9. Instant Domain Search

Instant Domain Search offers a straightforward domain name generator to help you source ideas for your blog name. In addition to providing ideas, it also highlights which domains are for sale and lists potential domain extensions for your reference.

Instant Domain Search is a straightforward domain name generator
Instant Domain Search.

This is an all-in-one solution that will help you consider the future of your blog and any brand extension media channels that may result from its success. If you think you might branch out from your existing primary blog, this site would be optimal to use to think about your long-term future.

10. Lean Domain Search

Lean Domain Search is an easy-to-use domain search engine that could double as your blog name idea generator. The instructions on the site are simple: “Try typing in a search term.” Then, all your ideas will be generated from the results.

Lean Domain Search generates blog names and searches domains
Lean Domain Search.

The generator allows you to sort by popularity, length, or alphabetical order. You can also filter results for ones that start with or end with your search term. This site doesn’t have many special features, so start here if you’re looking for one that is straightforward.

Before Making a Final Decision

With your name in hand, there are a few final questions you should ask yourself before you solidify it as the official name of your blog.

These safeguards are in place to ensure that you consider your new blog name from multiple perspectives.

Is The Blog Name/Domain Available?

Some name generators have this feature built-in. If not, consider checking out the site software you’re using, like WordPress or Wix, for domain availability.

Does The Name Read Well in Domain Format?

Envision your blog name with a .com or .blog after it to ensure it doesn’t feel weird or awkward. Some names may seem like a great fit at first.

Until you see how the domain looks and feels, you should wait to solidify your decision.

Is the Name Easy To Say and Spell?

As you promote your blog, you don’t want to keep spelling it for others. A simple, straightforward name that is easy to spell and find is critical.

re Social Media Accounts Available?

Complete a scan of all major social media sites. If your desired handles aren’t available, check alternative ones like @yourblogname_official or other variations that you like.

Feeling stuck when it comes to picking a blog name?

Continue reading


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It is not easy to find the perfect name for your blog. To find the perfect blog name, you need to brainstorm ideas. It would be helpful to ask yourself a few questions to help you think about how your blog name will be perceived.

You can make your website a success by choosing the right blog name.

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