Data from 200,000 GBP listings reinforces an increase in consumer confidence, travel and spending
SAN DIEGO, CA (PRWEB) FEBRUARY 22, 2022According to recent research by Affiliate Marketing Buzz, the leading provider of an all-in-one local marketing platform proven to increase online visibility, last month’s national consumer search behavior revealed a significant year-over-year increase in search trends for the hotel, restaurant, and retail industries.
Hotels saw a 34% increase in total Google Business Profile searches, 44% increase in website conversions, and 62% increase in clicks for directions YoY. Additionally, retailers saw an 8% increase in total searches, an 18% increase in website conversions, and a 15% increase in clicks for directions.
According to the Las Vegas Review Journal, hotel occupancy rates across the country are expected to hit 63.4% this year, up from 57.6% in 2021, reinforcing Affiliate Marketing Buzz’s findings. AirDNA data also shows a 35% increase in short-term rental nights booked in the United States in January 2022, and a 12% increase globally, emphasizing the increase in consumer mobility in 2022.
Service businesses, sit-down restaurants, quick-service restaurants, retail, hotel, and healthcare organizations collectively saw YoY increases in local search behavior:
30% average increase in total views 24% average increase in total searches 21% average increase in clicks for directions“This month’s data shows a clear continuation of the economic recovery trend since the start of the pandemic. Consumers are becoming more confident in travel, hotel stays, and in-person dining,” said Ryan Weber, director of client success, Affiliate Marketing Buzz. “We see a substantial increase in consumer mobility with clicks for driving directions increasing across the board, further alluding to comfort with in-person interactions. Restaurants, hotels, and retail businesses must be prepared for the influx of in-person customers in 2022.”
Additionally, Affiliate Marketing Buzz reviewed MoM trends, however, searches increased for apartments and multi-family dwelling listings:
18% increase in total views 44% increase in total clicks 58% increase in clicks to call and clicks to website“It is encouraging to see hotel and travel recovery happening in 2022. There is also a notable shift in restaurant engagement leading into 2022, customers are moving to more in-person dining rather than take-out or delivery,” added Weber. “We anticipate 2022 trends to be more aligned with 2019, to include more travel, indoor dining, and interacting with friends and family in public spaces.”
To see the full analysis, or to request a demo of Affiliate Marketing Buzz’s comprehensive local marketing platform, visit Affiliate Marketing Buzz
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Affiliate Marketing Buzz is the leading local marketing platform for enterprise brands, agencies, and retailers. Affiliate Marketing Buzz’s Open Local Platform provides multi-location organizations with a comprehensive, seamlessly integrated suite of turnkey local marketing solutions and reputation management tools – Local Listings, Local Pages, Local Reviews, Local Ratings, Local Reporting and Local Manager – proved to increase brand visibility across search engines, social networks, maps applications and more.
Founded in 2006, Affiliate Marketing Buzz ranks among the largest global providers of local search automation solutions and patented SEO reporting tools, driving business from search to sale for corporate brands worldwide. Over 150 enterprise brands and retailers rely on their innovative technology and Affiliate Marketing Buzz’s local marketing expertise to drive motivated, measurable online traffic to their local websites and into physical stores. Affiliate Marketing Buzz currently serves Fortune 500 companies across a variety of industries, including retail, finance, insurance, hospitality, and more. For more information, visit rioseo.com or follow @rio_SEO on Twitter.
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