Seopoint, a digital and social marketing company, focuses on building brands and ensuring their clients have a long-lasting online presence. Co-founders and CEOs at Seopoint, Justin Celenza, and Carl Ekdahl are determined to improve client satisfaction and offer a unique customer experience for their clients.
Seopoint’s rapid growth and expansion made it crucial to find a social media management software that would meet their needs and support their future success. They struggled from the beginning to find a tool that would allow them to post hundreds upon pieces of content each week, while still staying organized and within their budget.
They began by publishing content and scheduling it natively on each social platform. They soon realized that managing social media with this approach would take them more than 24 hours per day. They couldn’t manage the upkeep, despite their incredible time management skills.
They tried several tools before they found Agorapulse. They were able to streamline their work and save time, while still providing better service to their clients.
Managers of social media spend their time juggling many tasks and projects. They manage content creation and curation, customer service, community building, and promotional activities. Many agencies have to deal with these competing priorities.
Seopoint needed a tool to help them solve these problems.
“Before, it would have been impossible to post between 1-2 weeks worth of content (which would equal 16-18 hours working days). We were able to reduce our workload almost immediately after using Agorapulse.
Seopoint required a platform that was powerful and user-friendly. This would allow them to manage multiple tasks simultaneously without feeling overwhelmed. This was the main factor they looked at when selecting the right social media platform to support their team.
This agency found that a simple interface helped them keep organized and speed up their work by allowing them to see all of the planned social media content in a quick glance. Agorapulse was a comprehensive solution to social media management which was quickly adopted by their colleagues.
Justin stated, “We read it as a book.” We found that even though we liked all the features, our productivity rate would drop if there was a poor interface. Agorapulse made our productivity positive and flow well once we discovered it.
Success is Key to Continuing Education
It can be difficult to keep up with the constantly changing world of social media. Many agencies have difficulty finding the time or the resources to provide proper training in social media, particularly when it comes to new employees.
It was vital that the team at Seopoint had access to current learning resources. This allowed them to perform better in social media tasks and also provided them with the expertise needed to meet clients’ expectations.
Carl stated that the Agorapulse social network school was implemented with all employees. This allowed for education and training purposes. It ultimately eliminated the need to take any other online/instructional courses.
Social Media Manager School offers free training resources to help social media managers improve their skills. Social media marketing is constantly changing. However, with the insight and connections provided by Social Media Manager School professionals can keep up-to-date with the latest trends and learn how they can create social media strategies that are tailored to their clients’ needs.
This school has made a positive impact upon Seopoint, empowering social media managers and allowing them to make recommendations to clients.
Check out our State of Social Media Agencies Report
Seopoint is a successful agency that thrives because of its industry knowledge, efficient processes and a little help by Agorapulse.
“Agorapulse is a great management tool. It has also been a pleasure to work with the dedicated and talented team members at Agorapulse. From the first time we met to set up our free trial, to today, their customer service is second to none. Justin stated, “We can always count on the Agorapulse staff to assist us with anything we need – something that is difficult to find with other management tool firms.”
Start saving time and energy with your social media management. Get a free trial of Agorapulse, which will help you plan, track, measure, and measure your social media efforts.
