Get your Links to Life on Instagram

Let’s discuss updates. We mean the most recent Instagram feature that’s sweeping our stories feed, from swipe to swipe. Instagram has innovated its platform once more by making it easy to drive traffic to your site with just a tap of the finger. Many businesses, influencers, and marketers have worked tirelessly to get their content shared on this rapidly growing platform. This new feature, which was previously reserved only for profiles with 10k or more, now gives everyone the chance to showcase their products, content and websites.

The Swipe Up: The Original Source

Marketers and social media managers know how hard it is to get traffic, impressions, and visibility from social media to your website. Before the Instagram feature update, “swipe-up” was only available to verified accounts, influencers, or brands with over 10k followers. It was difficult for emerging companies, new businesses and companies with low social media clout to share content and gain followers. Swipe up was easy to use and allowed viewers interact with the content of another person by clicking or swiping on the arrow to take them to a landing site without leaving the app.

Instagram has changed this feature so that it is now available to all users, regardless of verification status or number of followers. This is a great opportunity for creators, influencers and marketers across the app, who can use Instagram as a way to build and grow their social media presence.

Sticker for Instagram

The term “swipe-up” has officially been dropped and the new feature, the Instagram link sticker, is now available. Link stickers can be added to Instagram stories and can be used to add an external link that can be strategically placed for users. Stories stickers have grown in popularity over the last year due to Instagram’s partnership with many organizations. They curate different types of stickers based on holidays, celebrations, or occasions. They are quick, easy, and simple to use. This is great for influencers looking to promote sponsorships, content writers sharing blogs, and marketers looking to share new products.

Instagram decided to use the sticker over the swipe up feature. This allows users more control over the aesthetics and allows them to interact with the story via comments or reactions. The ability to customize and blend the sticker into any story is making link stickers just as valuable as the swipe-up feature.

How to add a link to Instagram

The best thing about the link stories feature is its simplicity. Stories have a 24 hour expiration, but they still allow for engagement with your link and can help with conversions and impressions as well as traffic to a page. Your links, just like the swipe up or link in bio feature, can still be tracked to monitor the performance of the page.

These are the three steps that will add your link sticker to Instagram.

Step 1: Select the Instagram Stories sticker you want to use and click on the link sticker.

Illustration of a pointer hand tapping the link sticker in the Instagram Stories sticker section

Step 2: Copy your link to the link field. Make sure it isn’t broken.

Illustration of a shortened link pasted in a URL field of an Add Link section of Instagram

Step 3: Be creative! Tap on the sticker to change the color and text.

Illustration of a link with custom text and colors in Instagram Stories

It’s that easy! It’s time to make smart choices about which links you share in your stories now that we all have this awesome feature. Bitly branding is a great way to enhance your social media experience. Bitly branding can make your content stand out among competitors, increase clicks and instill trust in your audience that you’re not sharing spammy links. Our links can be used to transform your content into brand assets that are easily recognized by your audience.

Our basic plan will help you to brand your links and improve your social presence. Bitly is the best place to get started!


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