The need to send personalized video messages to prospects in the sales world has never been greater than it is now. As a sales professional you are likely to be juggling many tasks, including sending emails, messaging leads, making follow-ups and cold-calling prospective clients. This leaves little time to create personalized videos.
We know that creating new video content can be difficult. That’s why, we want to let you in on an insider’s secret: you don’t have to create a new video every time you send a customized video to a prospective customer.
The techniques that we will be mentioning in this blog give sales reps an efficient way to create relevant videos at a time of high productivity without sacrificing the quality.
Hippo Video understands how important it is for businesses of all sizes, to be responsive and productive. This is why we took these requirements into account when developing our platform. Making videos doesn’t have to be a time-consuming chore on your list. It can actually be a quick and easy process that allows you to focus your attention on other tasks.
Repurposing videos has many advantages
Any salesperson’s routine is largely based on which account or company they work for.
Some prospects or nearly all of them may have similar business strategies. Their business operations and needs will also be aligned. As a salesperson in this situation, the most important role is to send video messages, and make sure they deliver the right information.
Hippo Video allows you to create a video with all the customization elements, and then make adjustments easily for each prospect. This scenario allows a salesperson to send customized videos to multiple prospects using just one video.
Five ways to customize a video for multiple prospects
1. Merge fields
If you’re looking for a way to easily add several personalization elements into your videos, a merge field (also known as special tags) is the best option. These dynamic placeholders appear in the video along with the information that you want to add.
There are three types of merge fields in the Hippo platform:
a. Contacts: First name, Last name, Address, E-mail, Phone number, etc.
Users: Twitter, LinkedIn and Facebook. Calendar Link, Name of Company, etc.
c. Video URLs, video descriptions, and titles.
You can use this method to include any additional information in a video, sales page or other media, including location, company name, etc.
Tip: Position merge fields at the right places on your sales page or video to make sure they are used correctly. This ensures that viewers will see personalised content at the right time during their viewing, which increases interaction and conversion.
Merge Fields – Use Cases – Here are some examples of spaces in which you can use the merge fields feature:
a. Create your landing/sales page.
A sales page is nothing but a personalized landing page for prospects. Here, apart from adding branding elements to the page, you can also add CTAs, a calendar link, and pre-recorded video carousels such as customer testimonials or product demos. To add personalised information, such as the prospect’s name or company name, you can use merge fields in the text, forms, and call-to-action buttons on video landing pages.
b. Use it to send personalized video emails
Merge fields in the subject line, body, and call-to-action icons of video emails can be used to add personalised information, such as the prospect’s name or company name.
c.Send personalized video campaigns
Your work on sending personalized video campaigns to multiple prospects is simply sorted by Hippo video where our tool lets you upload a spreadsheet containing the merge field details such as the prospect’s name, company name, location of the company that you want to add or merge into the video.
2. Personalize the video background
Having a unique video background for each of your prospects is a smart way to use the same video content, yet personalize it for each prospect. By adding a unique video background for each of your prospects, you are highlighting your thoughtful attention to detail and displaying your dedication to providing an exceptional customer experience.
a. Custom backgrounds
To use as a virtual background, you can create and share your customizable image or video. This allows you to personalise the video by including your branding or image.
b. Backgrounds that change dynamically
Videos are more understandable and contextual when they have dynamic backgrounds, such as a prospect’s Linkedin profile background or website background. These backgrounds will help you to retain the attention of potential customers and build trust with them by showing that you have conducted extensive research about them and your firm.
You don’t have to create a brand new video each time you personalize your background. You can tweak an existing video to appeal to different prospects simply by changing the background using their logos, profiles or websites. By clicking on a button.
3. Humanize AI
The days of manual video personalization are over. Humanize AI allows you to create personalized videos for all your audience using a CSV. The possibilities are limitless. Imagine how engaging it would be to have AI address every prospect by name, in your voice. By using AI to generate hyper-personalized videos, you can reduce your time and efforts.
Hippo Video’s “Video Flow” feature allows users create personalised videos by combining prerecorded video and personalizing it according to the stage of sales your prospects are at. It can stitch together three videos in just minutes using built-in functions.
Hippo Video users can create interactive videos using a number of different methods, such as video quizzes and polls, CTAs, or video forms. These interactive elements within your personalized video can help you increase conversions and engagement. Even if you have only one video, you can still customize the interactive elements to the recipient.
The conclusion of the article is:
As we have already stated, in many cases, salespeople’s business pitches to prospects are almost identical, except for titles, designations and the names of the companies or authorised people. Salespeople may feel overwhelmed by the prospect of having to record the exact same video repeatedly in order to convey the same information or messages.
Hippo Video offers features that make it easy to reuse existing videos while maintaining a high level of personalization.