Fluid Ideas’ head of search and social is Ben Meakin. Fluid Ideas is a full-service digital agency that offers a range of services to clients, including global luxury brands as well as e-commerce companies.
Fluid Ideas’ growth has been fueled by great results and word-of-mouth. Fluid Ideas now employs more than 50 people to manage close to 100 social media accounts. Despite such remarkable growth, there are still many challenges.
They needed to quickly modernize their social media management and workflow in order to keep up with the growing demand. They realized that the tool they were using was not sufficient to meet client expectations and increase business.
“We wanted something that could be a one-stop shop that would allow us to manage all our publishing, user engagement and listening efforts. It would also have a price structure that was affordable for us as an agency. This is what ultimately led to Agorapulse. It became our one-stop shop for social media management, and we added additional stuff we didn’t need at the time.
Find a platform that exceeds your expectations
Agorapulse was a tool that allowed Ben and his team to accomplish far more than what they had previously done with their previous tool.
Fluid Ideas started using two additional functions that they didn’t know they needed. Fluid Ideas’ approach to managing their clients’ social media has been completely transformed by these functionalities.
Fluid Idea’s internal assignment of content to teammates has been a great feature. This feature has allowed them to improve the efficiency and transparency of their social media team.
How to Ace Social Media Collaboration
Agorapulse allows you to organize, schedule posts, create social reports and collaborate with ease. You can give content to your colleagues and let them contribute on social media content.
A Shared Calendar allows you to get client approval.
The agency also has the option to delete the external tools that they used as part of their content approval process with Shared Calendars. Fluid Ideas no longer has to create and update spreadsheets for clients. Instead, Fluid Ideas can share a link to take clients to the relevant Shared Calendar.
“Just being able schedule our content in one spot and send a link to a client, no matter how tech-savvy they may be… Then they open it up and approve or reject it. It’s much more seamless than using spreadsheets all over.
Social Media Reporting Made Easy
The agency discovered a better way to create reports and share data with clients.
The agency had spent hours consolidating data and creating a document that they shared with clients before using Power Reports.
They can now automate the entire process and access analytics to analyze social media performance anytime they need it–all from one dashboard.
You can use Agorapulse reports to demonstrate:
Account growthAudience demographicsImpressionsContent overviewEngagementCommunity managementBest times to publish
In conclusion
Ben summarizes the impact Agorapulse had on Fluid Ideas and concludes that “From an agency perspective being able to easily manage everything from one platform for multiple clients was what attracted us to Agorapulse.”
Start saving time and energy with your social media management. Get a free trial of Agorapulse, which will help you plan, track, measure, and measure your social media efforts.
