You’re seeing a lot of clicks on your ads but not as many conversions. You’ll notice a very high IVT percentage on your Google Ads dashboard.
ClickCease offers a 7-day trial that allows you to run an audit of your Google ads.
ClickCease audits reveal that most marketers are shocked by the number of bouncing robots they see in their campaigns.
You shouldn’t pay for such invalid traffic through your Google Ads.
There are actually processes that allow you to get a Google Ads refund on invalid traffic. This is often known as IVT.
Marketing professionals are becoming more aware of the issue of invalid traffic. This is often called click fraud or advertising fraud. This awareness brings up a number of questions.
What’s the traffic? These fraudulent clicks should not be blocked by Google. What is the best way to get my money back? How can I get my money back for these invalid clicks?
We can help you with all the questions.
What is invalid traffic?
Simply put, invalid traffic refers to any click on a paid advertisement that has no chance of converting into a paying customer.
It could be an accidental click by a human, such as clicking on a poorly placed banner or clicking the exact same search result twice. It could also be a bot or web crawler clicking on the same search result twice.
These clicks won’t convert customers but they can cost you money. They can also add up quickly.
To learn more about IVT, check out our guides on click fraud and invalid traffic.
How can you determine if you are eligible for a Google Ads refund for ineligible traffic?
Is Google able to block traffic that is not legitimate?
Yes, Google filters invalid traffic and processes some IVT claims automatically. Double clicks from the same source are an example of invalid traffic.
The bigger problem with invalid traffic, also known as click fraud, is that most advertisers pay a significant extra to get fake clicks from Google.
ClickCease data actually shows that around 15% of clicks on paid ads is non-genuine.
You can see the big picture when you consider that click fraud is a common problem in Google Ads campaigns.
Your Google Ads account can show you the invalid traffic. This will only show you the volume of traffic that Google has flagged, and not the detail and insight that ClickCease provides.
What do I have to do in order to get a Google refund on fake clicks?
This article is likely to help you understand the issues with your Google Ads.
But how can you prove it?
Analyzing your ads campaigns is essential before you can start a refund request process. To be able to claim a refund, you will need to provide evidence that fake traffic was present.
This includes identifying suspicious activity and isolating clicks that you believe should be refunded.
Here are the things you should be looking for:
Traffic surges, sometimes at odd timesHigh bounce rates, often in conjunction with traffic surgesMultiple clicks using the same IP addressClicks outside your geo-targeted area
ClickCease allows you to view detailed information about traffic sources and activity.
Our service blocks click fraud from most sources proactively. You might be surprised to find out that you can save money on click fraud by using our service.
We also highlight clicks that you should be aware of, which can be inspected closely. If you find repeated IP address clicks, such as those that were clicked multiple times, you can block them and request a refund.
How to get money back for invalid clicks
You can go to Google’s click quality page to submit the details of your claim for invalid traffic refund.
Here it is: https://support.google.com/google-ads/contact/click_quality
The refund form is quite self-explanatory. It allows you to request:
DatesKeywords affectedRequests for weblogs and images of analysis
After you have completed the refund form, send it off to …. Wait. Patiently.
Google cannot guarantee that they will reimburse a penny. ClickCease offers a free trial to help you avoid any more problems caused by invalid clicks on your ads. This will ensure that you don’t waste money on click fraud while waiting for Google to refund you.
You should also remember that there may be genuine problems with your website, landing pages or ads. These issues can be attributed either to suspicious traffic or poor ad performance.
Does it really constitute invalid traffic?
Google’s ‘about invalid Traffic’ pages highlight that not all IVT appears to be necessarily so.
Poor ad performance can be caused by many factors, such as high bounce rates or low conversions. It’s worth checking that your landing pages are working correctly on your PPC ads campaigns.
These factors could affect your ad performance:
Poorly designed landing pages
These are just some of the many factors that can cause problems with your PPC ads. Before you submit a Google ads refund claim, be sure it isn’t your site.
What is the maximum number of times I can claim a Google Ads reimbursement?
There are no limitations on how many times you may request a refund for invalid clicks. It can take a while to get a decision.
We also mentioned that there is no guarantee that Google will issue a refund.
Be sure to check your PPC ads for suspicious traffic. If it is a problem, you can tweak your ads. You can sometimes avoid click fraud by changing your campaign timing or keyword targeting.
However, there is a simpler way to protect yourself against IVT…
Protection against invalid clicks automatically
You can block click fraud in real-time to avoid the need to submit refund claims for Google Ads. Who has the time to go through each click and figure out why you should not have been charged?
ClickCease is the leading provider of click fraud prevention software for Google Ads, and other major advertising platforms.
We monitor invalid traffic for many of the largest online businesses and agencies. Our clients save a total [TOTAL] per month. This is a lot click fraud prevented!
We can also handle your Google Ads refund request for clicks that weren’t blocked.
How it works
ClickCease blocks bad clicks from your Google Ads in real-time. Our machine learning algorithms constantly update our blocklists with fraudulent sources, such as botnets and malware.
ClickCease allows users to update their Google Ads blocklist by adding IP addresses, repeat clicks, and other sources for invalid clicks.
Free audits of your ads can be done for seven days. An audit will give you a superhero-level view of your ads, including which keywords are attracting fraud clicks, and who’s clicking when.
ClickCease helps you protect your Google Ads campaigns, Bing Ads, and Facebook Ad campaigns.
The post How to Claim a Google Ads Refund for Invalid Clicks
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