You can post to your Facebook Group via Agorapulse, regardless of whether it is new or established. As you manage your Facebook groups, you can be more targeted and strategic.
(If you don’t already have one, we recommend that you create one.
A Facebook Group is different than a Facebook page. A Group is for discussion, while a Page is used for broadcasting.
Benefits of a Facebook Group for Business
Before we dive into posting to Facebook groups with Agorapulse let’s review some of the benefits so you can see why it’s worthwhile!
Groups can be gated
Private Groups can be accessed only by admins, unlike a Facebook Page. Administrators must approve new members. They are ideal for paid subscriptions or memberships. You could use them as a nutritionist or gym instructor.
This VIP level allows members to contact their company contacts directly. This allows you to remove non-paying members and past members.
Facebook Groups allow members to be more open and honest in their conversations. They can share tips, ideas, complaints, and real-life stories.
This is because your Facebook friends will not see what you write if you post in a private Facebook Group. This is in contrast to a Page where comments are visible.
You are more likely to receive real comments from a private group if your company is sensitive (that could include financial or medical).
Matt Navarra’s amazing Social Media Geekout Group is a great place to ask questions. This group is made up of social media professionals who are eager to answer questions and engage in conversation. Private groups are better than public ones.
There are many loyal fans.
Group fans are loyal and most engaged. This is a major win for any business. Ask them questions, send them samples and trial products, and get involved with potential ambassadors, partners, and affiliates.
As your Group administrators, you can also use the most senior or most experienced members.
Organic reach increases
Facebook values content that is highly engaged. This means that content is shared, liked, and talked about by people. Good news for Pages with low engagement, but bad news for busy groups. If your Group is active, you will have a higher newsfeed reach. This means that you will show up on searches easily.
How do you post to Facebook groups using Agorapulse
You now know the benefits of posting regularly to Groups. How can you make it easy with Agorapulse.
Let’s start with the basics, before we get into some post-scheduling techniques!
Add your Facebook Group to your Agorapulse dashboard
Select Facebook Groups. Agorapulse automatically finds any admin-level groups if you log into your Facebook account.
Simply add the Agorapulse app to the group you wish to manage. The prompt will appear to allow you to add the Agorapulse App to your group. Accept the prompt and you are good to go. If the popup doesn’t appear, scroll down to the bottom of the settings page and click on “Advanced Settings.”
To edit your apps, click on the pencil.
Click on “Add Apps” and search for Agorapulse. Then, add the app.
And you’re done!
This process is easy to follow and the prompts are simple. It took me less than two minutes to add a new Agorapulse group.
To link your Agorapulse dashboard to the Facebook group, you must be already an administrator. Ask a friend to add you as an administrator on the native Facebook group platform.
Make friends with groups on the Agorapulse platform
Let’s now take a quick glance at your Facebook Group and see what you can do.
First, you need to get used to your Group’s presence on the Agorapulse platform. Drag your tabs into a position that makes sense to you. Although I prefer to keep multiple profiles together for clients, that’s only me.
You can view and schedule Group posts in your calendar tab, just like you can with profiles and pages. A glance will show you how many Group posts have been scheduled each day.
Agorapulse includes all posts that you publish on the Group. This makes it easy to see a complete overview of your content.
As you can see, Mentions are not available in Facebook Groups. Avoid using @ to tag people or groups in your posts.
It is important to remember that, unlike Pages and Profiles pages and profiles, the Inbox and Reports tabs as well as the Listening Tabs don’t support groups. Agorapulse will be your scheduling tool for Facebook Groups.
For better collaboration, add a few team members. You can add admins to your dashboard if you manage a Facebook Group with a client, or co-lead one together with a business partner.
Agorapulse allows all group admins to schedule content. However, the admin of the Facebook Group must be a member before they can be added to the Agorapulse dashboard. It is all about safety and permissions and makes perfect sense.
How do you schedule groups using Agorapulse
Let’s take a look at some tips and techniques for scheduling your Group.
1. You can create categories and queues to organize your content
Queue categories work well for groups. They can be used to make predictable posting patterns (e.g. theme days) so that members know what to expect. Your schedule can be viewed immediately.
You could be missing out if you don’t use content queue categories in your social media posts (including Twitter and Instagram)
Agorapulse offers publishing categories (queue categories) or “category queries” This is how to use them for Groups.
Create a queue category name. Depending on the industry you work in and what type of content that you post, this could be “marketing tips”, “animated videos,” “digital outlooks” or something else. This portal is accessible by clicking Publishing Lists in your left menu, then Queued at top.
Visualize your queue and pick a color. This will look familiar if you are familiar with Trello (digital note organizing tools).
Create queue rules. Establish guidelines for how often you want to see the same content. You can skip a content posting time if there isn’t enough content.
Add your content. There are many ways to add content to different categories. If you prefer, you can do it manually. Or import from a CSV. You can also bulk upload an RSS file or add images.
Other admins can assign posts. Are you unsure about a post? Agorapulse lets you assign posts to other admins to approve or review. This allows you to streamline communication and ensure everyone is on the right page before posting.
Are you unsure if scheduling is right for you? Do you want to understand queues better? Find out more about the differences in queue and schedule.
2. Republish any evergreen content that is important to your members
Keep in mind that new members may join your group and might not have seen important information. It’s a great way to ensure everyone has read your wonderful content.
This can be done in one of two ways. You can either duplicate popular posts manually. You can also schedule ahead for a repeat of popular posts every 30 days or as often as you like.
Here are some examples of evergreen content you can republish
Group rules and termsGroup ethos, purpose and principlesPopular blog posts that have never been updated (meaning they don’t date).Success stories of other membersOpening hours and holiday times. Contacts for support. Share a photo album where members add their photos. This could include photos of their successes, tips or intros.
Examples of “schedule one” content
Notifications of upcoming events
3. Keep your Facebook Group engaged
As a group administrator, it is about engaging the group with posts. Some groups can be self-sufficient. This means that members are good at communicating with each other and post frequently.
Trusted members can also have admin access if they wish. If you are a key member of the group, you will need content to keep them engaged.
These are just a few ideas.
Horror stories. You can share a horror story about your sector with your friends and invite them to add theirs in comments. It is a great way to get people together in Facebook rooms. We have previously discussed the benefits of Facebook rooms. You can also use them on groups. You can invite your members to a monthly catch-up, party, or FAQ session. Your group members should share what inspires them and things that they enjoy. Talk about Show and Tell but for groups. Tuesday Tips. To build trust and credibility, invite your group members to share tips or tricks from their areas of expertise. Have fun Friday. Fridays should be lightened up as people wind down for the weekend. Goal setting. It is a great way to motivate your group members to set goals and hold each other accountable. You might consider setting a goal for the group on a specific day or month. Ask your group to set a goal and give them steps to reach it. Then, have them return to the group to report their progress. Poll of the Week. Ask questions to better understand your audience and to get them to interact with one another. Check-in Day. You will get real insights from these questions. You can include days for people who are aiming to achieve your goals.
This is a great way to add posts to your queue categories. You can keep adding to them, and you can edit them as needed. You can reuse or adapt something that gets lots of engagement. You can remove something from your queue if it doesn’t get enough engagement. It will help you grow if you organize your content in the group.
A content calendar and scheduling tool make it so much easier to manage multiple Facebook groups. Agorapulse allows you to have all of your pages, profiles and groups in one place, which is accessible to all members of your team.
Start saving time and energy with your social media management. Get a free trial of Agorapulse, which will help you plan, track, measure, and measure your social media efforts.