IGTV for Businesses – A Beginner’s Guide for 2018, 2018

Businesses are being swept up by an enormous wave of opportunities, whether they realize it or not. We are all in the midst of something big and exciting.

Instagram’s new vertical video platform, Instagram Television (or IGTV), is the latest milestone in Online Space.


In the past, Instagram users were allowed to upload horizontal videos of up to 60 seconds. Stories could only be uploaded for a maximum of 15 seconds. This severely limited the marketing possibilities on an app that is used by over 1 billion people every month.

With IGTV, businesses can now create their own channel and upload vertical videos up to an hour in length.

The advent of IGTV is effectively ending the traditional TV era.

This was long overdue, if you ask us.

Do you remember Snapchat’s success in leading the vertical video wave of 2011? It showed its deep understanding and consumer behavior. !

The platform was a huge success for many businesses and there were many campaign stories that succeeded.

Audi is one such example. They teamed up with The Onion, a satirical news website, to bring viewers all the news that wasn’t football during the 2016 Superbowl.

Audi Snapchat Campaign

Audi had more than 100,000 views and 37,000,000 impressions by the end of this social campaign.

In 2014, even World Wildlife Fund launched its #LastSelfie campaign via Snapchat to raise awareness about endangered species. It featured selfies of animals with the quote “Don’t let this be your #LastSelfie.”

WWF Snapchat Campaign

The campaign was extremely emotional and connected 120 million Snapchat users. In just three days, the organization had reached its monthly donation goal.

According to some estimates, the global smartphone user base will reach 2.87 billion in 2020.

Video that is smartphone-friendly was the future, we knew it.

We were so convinced of its potential that we created our own Vertical Video Maker a while back.

We made sure to mention it on our blog!

Vertical Videos Animaker Blog

Even more interesting was our experiment to determine how Vertical videos perform as Ads on Facebook. These results were amazing!

Ads Case Study Animaker

We were a bit ahead of our time and received mixed reactions! Some people criticized our ideas.

Negative Blog Comment

We also met people who believed that this would be the next major social media revolution.

Positive Blog Comment

First Television took the cinemas away from them, then computers overtook televisions. Smartphones are now turning their backs on even PCs.

Evolution of the internet

As everything shifts towards portability, it is possible that gamers will become the last PC advocates.

IGTV is now the Youtube for smartphones!

Kevin Systrom, Instagram’s CEO is poised to revolutionize mobile marketing. The potential of this platform was so appealing that Facebook stock prices soared by 2.7% upon its launch.

It is only a matter time before this thing explodes.

Although some brands are realizing the potential of this platform, many businesses have not yet started a channel on IGTV.

Uber Eats on IGTV

AirBnB on IGTV

Here’s a complete walkthrough of Instagram for businesses that have yet to use it.

Comprehensive Guide to IGTV

The IGTV section shows full-screen vertical videos that can last up to an hour. These icons can be accessed by clicking on the TV icon in the upper right corner of the app, next to the Inbox icon.

IGTV Application

A separate IGTV app is also available on both iOS and Android.

Here’s how IGTV looks once you’re inside!

Inside IGTV

A vertical video that has been posted by one person you follow will automatically start to play.

You can navigate easily between sections “For You”, ‘Following”, ‘Popular”, & ‘Continue Watching”, to view the videos that interest you.

It’s also very easy to set up a channel. Any business can do it.

You can start by going to Settings and clicking on ‘Create Channel.

Create Channel on IGTV

Once you have created a channel you can upload any number of videos. You can upload any number of videos from the video library on your smartphone.

Videos that you upload to your IGTV channel may not exceed 10 minutes in length. You can upload videos up to an hour if you have over 10K followers. These videos cannot be uploaded from a computer.

This is how you can upload a video right away.

Upload Video on IGTV

Edit the cover of your video by adding a custom thumbnail and a title or description.

It can be linked to your Facebook business page.

After all this is done, tap on “Post”. It’s that simple!

We are strong supporters of the Vertical Video Era and want to help you dominate your mobile marketing game!

Here are four quick and easy IGTV video ideas to get you started.

Take a look!

1. Start Vlogging

With more than a third of the population owning a smartphone and the growing user base of Instagram, IGTV has the potential to make your content reach new heights.

What can a business owner do to enhance their brand identity and their personal brand?

Start by recording your day and compiling the best parts into bite-sized videos for IGTV.

You can become more connected to your audience by doing this, and you will be a part their lives without even knowing it.

This allows you to get closer to your audience, and you can become part of their lives without even knowing it.

Michelle Phan and Eva Gutowski, famous Vloggers, have already begun to master this platform.

Eva Gutowski

Did you see the number. Eva has a lot of views on her videos already. !

Make your vlogs interesting enough that your viewers look forward to them week after week. This will encourage them to return, thus increasing engagement.

2. Behind-the-scenes

This is your chance to build brand loyalty with millennials by providing them with regular content about you. Brand engagement has never been easier, if you ask us.

These video content ideas will help your viewers become more attached to your brand.

Refreshing office toursThe story of the company or team behind the brandCapture company’s special events (social events/ industry events/ speaking events)Behind-the-scenes clip of what goes into making a productInterviews with experts within your organisation

These are two great examples of brand engagement from Louis Vuitton’s exclusive IGTV channel.

Louis Vuitton Event IGTV

Louis Vuitton Behind-the-scenes

3. Influencer Marketing

IGTV will soon have many channels that belong to creators, including some social media celebrities like Lele Pons (25,000,000 followers), who actually showed a preview of her IGTV cookery show at the event.

Lele Pons IGTV

IGTV Cooking Channel

The IGTV launch party featured many other Instagram stars such as Susie Shu (115,000), Katie Austin (1133,000), Bryce Xavier (2286,000), Lauren Godwin (550,000), and Lauren Riihimaki (42,000).

IGTV could bring new stars to fame and make them influencers, just like these celebrities. The latest feature will be the face of the influencer market. It will also attract thought leaders from other social platforms.

You can also turn the tide for your business by paying influential creators to publish sponsored IGTV content. Facebook, Instagram’s parent company has just launched Brand Collabs Manager, which helps creators get sponsorships and partnerships from brands.

4. Use your content for repurposing

Repurposing old content for IGTV is the best way to get started quickly. This will help you establish yourself as a leader in your industry.

This tactic can be seen in the work of Gary Vee, a world-famous businessman and influencer.

It perfectly features some of his most famous episodes from ‘DailyVee.

Gary Vee IGTV Vlog

Many brands, including Walmart, Nestle and Coca Cola, have adopted this strategy. To be early adopters of the latest marketing platforms, many brands have used the same strategy.

IGTV is your Cue to Dazzle


Even if your company’s marketing skills aren’t as strong, IGTV could be a great way to get the ball rolling.

Instagram is a new way to connect with your followers and to engage with them. It’s only the beginning of what it could become.

The best thing about Animaker’s Vertical Video Maker is that you have the right knowledge at just the right time.

Get ready to ride this exciting new wave by embracing IGTV! ?