Agorapulse is constantly developing and launching new features to improve our social media platform. We introduced over a dozen new features and updates in 2021 to improve your workflow and allow you to get more from our listening, publishing, and reporting tools.
Are you ready to test all the new updates? Check out our top 2021 releases.
Multiple profiles can be labeled with labels
Reports on social media are crucial for monitoring your progress and improving your results. Standard Agorapulse reports provide tons of useful information, including reach and impressions, audience growth, engagement and top content. Sometimes, however, standard reports may not provide enough detail to meet your needs.
We launched Power Reports in 2020. This allows you to customize reports for your clients or team.
Power Reports allows you to create customized reports that track the performance of specific campaigns or publishing labels.
gency Playbook – Your Guide to Power Reports
These custom campaign reports now have even more functionality. You can now create label reports for multiple profiles. This allows you to track campaign performance across multiple social media channels and summarize it all in one report.
Open your Agorapulse dashboard and click the Reports tab to create one of these label report. Click on the Create a Report button at the upper left and select Label Report. Select which social profiles you want to be included in the report.
Next, choose the label that you would like to add for each profile.
Next, select the data that you wish to include in your report. It will include all sections by default. Make sure you choose the right metric to determine Top Content on each channel.
Next, complete the report settings. This includes giving it a name or setting a time zone.
You can also schedule the report to be sent automatically so that it arrives in your clients’ and colleagues’ inboxes each week or month.
Shared Calendar is a great tool for social media managers. Shared Calendars were launched in January 2020. They allow you to collaborate with clients even though they don’t have Agorapulse access.
Clients can view all posts that you have published, or are scheduled to publish in the future with Shared Calendars. This tool can be used to give publishing items to clients to approve or to solicit feedback.
We added a shortcut in January 2021 to the Publishing window to make Shared Calendars more easy to create and use.
To access the settings, click on the Shared Calendar icon located in the upper left corner (next the Publish button).
You can edit the settings of an existing calendar, add or remove contacts or link profiles from there. You can also grab the link for your Shared Calendar to add it to an email or chat client.
Image Cropper mobile users
Agorapulse users who have been around for a while may be familiar with the Image Cropper tool, which was launched in February 2020. This handy tool allows you to crop and resize images by hand. This is great if you know the ideal dimensions for your images on social media.
What if you don’t know how to size images for each social network channel? The Image Cropper automatically resizes your creative assets. to share on your social media channels.
We launched the Image Cropper app for mobile in January 2021. This means that you can quickly resize and crop images for Facebook or Instagram, LinkedIn, LinkedIn, Twitter, and Twitter even while on the move.
Open the Agorapulse app on your mobile device and navigate to Image Cropper. To open the Publishing interface, tap the Calendar tab and then the blue paper airplane icon at the lower right corner.
To use the Image Cropper, upload an image to your post. Tap the pencil icon to add it. You can then crop the image manually or use the slider to resize it. Scroll through the presets for the best ratio for your supported channels.
What does this mean for you and your team? This will allow you to ensure that you publish optimized images on social networks, regardless of whether you are using a desktop or a mobile device.
Mobile app signups
Many of us spend more time on our mobile phones than ever as remote work is becoming more common. The Agorapulse mobile application can be used to manage social media, but you cannot open a new account through the app – at least not until recent.
You can now create an Agorapulse new account via the mobile app, effective February 20,21. You can then set up and manage social media accounts from your mobile device.
Expanded custom reporting
We wanted custom reports to be as powerful and effective as possible when we launched them in 2020. We want them to give you the information you need to optimize performance and track progress.
We expanded our custom report offering in April.
You can now add up to 12 social accounts to your custom reports. This is whether you need an overview of your performance, or a detailed cross channel campaign report.
Go to the Reports tab on your Agorapulse dashboard, and click the Create Custom Report button at the upper left. Select the report type you wish to create, and then add profiles.
Select the sections you want to include in your report and then choose a title and format. You can also schedule custom report so that your analytics arrive in your email every week or month.
Navigating new tools can be difficult. Our team works hard to make Agorapulse easy to use. We launched a new onboarding process in April that is automatically tailored to your goals.
Instead of following the same steps as everyone else’s, new users will see prompts that are tailored to their social media management goals. This allows new users to get started faster with Agorapulse and feel more confident in their knowledge of the platform.
Perhaps you are a social media marketing manager who manages everything, from content creation to reports production. You might work with a design team to manage most of the images, graphics and videos that you post on social media.
The new Canva integration for Agorapulse will streamline your workflow in any case. This integration allows you to access existing designs in Canva and create new designs from scratch without having to switch windows or export or save designs.
Go to the Publishing Calendar tab, and then create a new post. Click on the camera icon and then click on the Design with Canva button. Select the dimensions of your image and Canva will load a blank design.
Canva allows you to design your post with all of the standard tools such as templates, photos, text and overlays. Access all of your files, folders and app integrations can be accessed from the same place.
After you are done designing, click on the Publish button at the upper right. After you’ve finished designing, you will be redirected to Agorapulse. Here you can continue creating your post with the Canva design that you just created.
Mobile app update
Agorapulse’s 2021 year was about reframing our brand identity, refreshing our look across social media, our website and blog.
We updated the mobile app in May to reflect our new look.
Are you interested in seeing the mobile user interface (UI), for yourself? Start by downloading the Agorapulse app for mobile and signing into your account.
Instagram Story mentions and DMs
Agorapulse and other social media tools have not always been able to use the Instagram API to manage your DMs. It has not always been possible to manage all of your Instagram engagement from one app.
Fortunately, that all changed when our team started rolling out Story mention and DM management for Instagram Business accounts in June. All business accounts now have access to Instagram Story mentions and DMs in Agorapulse.
Open the Inbox tab on your Agorapulse dashboard to find DMs. Both comments and DMs will be displayed in chronological order. Click the All Items menu to view DMs, then select Direct Messages in the dropdown.
Go to your Agorapulse dashboard and click the Listening tab. This will show you all mentions from other accounts in their Instagram Stories. Click on the All menu, then select Story Mentions in the dropdown.
Instagram Story mention and DM reports
Story mentions and Instagram DMs are more than just vanity metrics. These metrics can reveal a lot about interest and awareness. They can help you evaluate the conversations about your brand on social networks.
We added Story mentions and Instagram DMs to our standard reports in June. These can be found in the Engagement and Brand Awareness sections. They are automatically broken down by day, and added to your awareness score.
Improvements to the label report
Our label reports were improved in July by our team so that you can get even more useful insights. Agorapulse recommends the related label to use for each profile. Smart label suggestions can make it easier to create more efficient reports.
Facebook Pages for Store Locations
Are you a social media manager for multiple stores? Agorapulse supports the syncing of Facebook store locations. You can link the main Facebook Page as well as any store locations to your Agorapulse account when you connect the Pages.
Once you have connected your store locations to Agorapulse you can manage them just like other Facebook Pages. You can schedule and publish content, respond to engagements, manage listening and create reports.
Efficiency is crucial when managing social media from a mobile device. It is possible that you don’t always follow a consistent workflow when publishing content, or that you have the time to use the Agorapulse mobile application before creating a post.
Our team was thrilled to launch new mobile sharing tools in August. You can now easily share text, images, and links directly from the source.
To share a tweet, tap the share icon at the lower right corner. Next, click the Share via… button. Select the Agorapulse app mobile app to open its Publishing interface. Then, you can start writing.
You can share photos from your Android device by tapping the Share icon at the lower left corner. Tap the Agorapulse symbol in the Share to Apps menu or tap the More button to locate the app.
Gorapulse in German
Agorapulse is managed, developed, and supported by a global team. Our users also come from around the globe. We were thrilled to launch Agorapulse’s German version in September.
Agorapulse now comes in German, English and French.
Google Business Profile reviews
Is your company receiving a lot of positive reviews on your Google Business Profile page? Are you looking for an easy way manage and respond to reviews? We launched a Google Business Profile integration in October to assist you with this task.
You can now connect multiple Google Business Profiles with Agorapulse to respond to reviews via your social media dashboard. To gain more insight or save replies, you can label reviews. You can also assign reviews and comments to colleagues so that your team can craft the best response.
Our team works hard to ensure that the Agorapulse app’s user experience is as simple and intuitive as possible. We updated the navigation in our mobile app to make it easier to use in October.
With a single tap, you can access your Inbox and listening, posts list calendar, reports, and calendar. You can tap any tab to switch to another social profile or to change filters.
Mobile replies to Instagram DMs
We added DM management to Agorapulse’s mobile app in October. You can now manage Instagram comments and replies more efficiently using your mobile device.
It is also much easier to see engagement types in your mobile Inbox. In the lower left corner of each Inbox item you will see either a message bubble or an envelope icon for DMs. Tap the filter menu at the upper right to view only one type of engagement.
Launch of the sset Library
Are you wasting a lot of time managing social media creative assets? The Agorapulse asset library was launched in November by us to simplify the way that you store, publish and track images and videos.
Asset Library supports multiple levels of sub-folders. This allows you to organize content by client or campaign. You can add a title, label, alt text and internal notes to each asset.
The library is available to everyone on your Agorapulse group, which makes collaboration much easier.
Canva allows you to import assets from your computer. To add new designs to the Asset Library, click on the Create New button.
After you have added items to your library you can easily find them by using labels and the search function. Click on any asset to create a post immediately.
Are you searching for creative ideas or wondering if your team has added an asset to a post on social media? Click on any asset to open the History button. All that has happened can be viewed, including the date and time when the asset was published, edited, or created.
You can also create draft posts in the Asset Library. They won’t go live until you finish them. Click the orange Create New button in your library and choose Create New Draft. To save any post as a draft, you can also use the This Is a Draft toggle within the Publishing Composer.
In 2022, Agorapulse will have new features
You can see that 2021 was a great year for our social media management software. We also have big plans in 2022, so you can expect new Agorapulse features to launch throughout the year.
Want to know more about our new features. Subscribe to Agorapulse Update Notes to receive the latest information or to try Agorapulse free of charge to see all the new features.