30-second summary: Google is constantly testing new places on the page for SERP component. In simple words, the #1 spot in organic or pay ads does not guarantee that your paid advertising listing will be visible without scrolling. Prasanna Dhungel, a leading advisor and performance marketing expert, reveals four key insights to help marketers maximize … Read more
30-second summary: Although SEO and PPC can be great tools, they work in silos. In fact, these channels and teams often work separately. Michael McManus, the SEO Manager at Venture Song, discusses how businesses can combine organic and paid SEO to create a value-add unit. When planning your marketing strategy, SEO and PPC should be … Read more
30-second summary: Pay-per-click advertising will not work if you rely on it for short-term results. However, it is important to ensure your website is optimized for user experience. Once your site is in a comfortable place, PPC advertising can help increase brand reach. SEO is essential for growing a business. It is impossible to attract … Read more
30-second summary: Search Ads 360 has experienced one of its largest updates in 10 years. Alex Medawar, Senior Media Manager at Performics, shares the highlights around budget optimization and performance monitoring as well as inventory management. Google has just announced a major update to Search Ads 360. SA360 has become even more powerful than it … Read more
30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertisingSeriously, do you need to burn dollars over those high-competition keywords? It can be a drain on your business. It is a little overstatement to say that digital marketing success depends on many things. Your skill set, your team, and … Read more
30-second summary: Digital marketing is hot and automation is one of the most popular topics. Google offers more options than ever for search professionals to use. However, there’s still some discomfort in handing over the keys to the kingdom. As a long-standing skeptic, I argue for automating core parts of search campaigns and share where … Read more
30-second summary: The majority of the 2018 revenue of 181.7 billion U.S. dollars came from advertising on Google Sites and its network sites. Even though the third-party cookie will be removed in 2023, Google still has a lot of first-party data from its 270+ products and services. The Trade Desk’s 20% drop in stock price … Read more
30-second summary: Few SMBs make use of multiple online advertising channels. Facebook is the most cost-effective channel based on CPM and CPCI. It’s important to remember that every company is unique when it come to budget allocation Data analysis and science are essential for any business operating in the SaaS (software as a service) market. … Read more
Standing out from the crowd in digital product sales is becoming more difficult. There are many SaaS companies in the marketplace, so consumers may be confused about which one is best. What if your digital product solves an extremely niche problem? Running PPC campaigns to promote SaaS products is a key strategy. You need a … Read more
Affiliate marketing is now a popular way to make money online. It has evolved from a fringe side hustle. It’s easy to see why affiliate marketing is so popular. Anyone can have a website and generate great recurring income. The total value of affiliate marketing was $17 billion in 2020. The future of affiliate marketing … Read more