“There is no click fraud” in my industry – and other misconceptions

Ask anyone in digital marketing to discuss click fraud or ad fraud. Ask them if they believe it affects their lives and the answer will be “probably not”. A few…

Read more »

How to be a PPC Specialist

Digital marketing has become more competitive and lucrative as it grows. Most business owners don’t have the time or expertise to manage pay per click ads. This is why they…

Read more »

What You Need to Learn About Google Ads manager (MCC).

Are you responsible for managing PPC campaigns for multiple clients? You might have multiple businesses that need their own Google Ads account. It can quickly become complicated when you have…

Read more »

What is a bounce rate? The Causes & The Fix

Are you bouncing on your ads That’s not what you want… The bounce rate is something you’ve likely seen in Google Ads or online guides to website promotion. What exactly…

Read more »