How do you choose which social media platform to place your ads? Although it’s a difficult decision, you may have narrowed the options to Instagram Ads vs Facebook Ads. These are the big guns in the social media world. Facebook continues to have the largest global reach and active users of any social network. Instagram … Read more
This huge opportunity for sales is not to be missed, with sales records being broken each year. It’s fast becoming the most important event in ecommerce and retail. This is Black Friday and Cyber Monday, respectively. Black Friday and Cyber Monday are like the hyperactive twins of New Year’s sales. They have become a global … Read more
You shouldn’t just blindly jump into the unknown when you are setting up a PPC campaign. Before you can get started, there is much research. The most important thing is to analyze the PPC competition. You must also focus on your demographic and keywords. Broad search terms can lead to higher cost per acquisition. Broad … Read more
There are many PPC networks available to modern marketers who want to promote their businesses. Google is the King of pay-per-click advertising, with Adsense and Google Adsense dominating the market. Which are the best PPC advertising platforms? Is any one of them better than Google or another? Are they worth the effort? The pay per … Read more
You’re seeing a lot of clicks on your ads but not as many conversions. You’ll notice a very high IVT percentage on your Google Ads dashboard. ClickCease offers a 7-day trial that allows you to run an audit of your Google ads. ClickCease audits reveal that most marketers are shocked by the number of bouncing … Read more
How many emails do you receive each day about your SEO as a business owner? How many emails about your SEO do you receive each week? Upon reflection, are you even noticing more? The building of backlinks is an important part of SEO strategy. Search engines will see lots of backlinks and… This site must … Read more
Ask anyone in digital marketing to discuss click fraud or ad fraud. Ask them if they believe it affects their lives and the answer will be “probably not”. A few weeks ago, I spoke with a marketing manager who said he doesn’t believe fake clicks are a problem in his industry. “But what type of … Read more
Digital marketing has become more competitive and lucrative as it grows. Most business owners don’t have the time or expertise to manage pay per click ads. This is why they will happily hire a PPC specialist. It can be very rewarding to become a PPC manager or start your own agency. Although there are many … Read more
Are you responsible for managing PPC campaigns for multiple clients? You might have multiple businesses that need their own Google Ads account. It can quickly become complicated when you have multiple campaigns and logins. Here is where the Google Ads Manager Account (previously known as MCC) comes in to play. MCC stands to My Client … Read more
Are you bouncing on your ads That’s not what you want… The bounce rate is something you’ve likely seen in Google Ads or online guides to website promotion. What exactly is the bounce ratio? What is the difference between a good bounce rate and a poor one? What can you do to increase it? What … Read more