Ask anyone in digital marketing to discuss click fraud or ad fraud. Ask them if they believe it affects their lives and the answer will be “probably not”. A few weeks ago, I spoke with a marketing manager who said he doesn’t believe fake clicks are a problem in his industry. “But what type of … Read more
Digital marketing has become more competitive and lucrative as it grows. Most business owners don’t have the time or expertise to manage pay per click ads. This is why they will happily hire a PPC specialist. It can be very rewarding to become a PPC manager or start your own agency. Although there are many … Read more
Are you responsible for managing PPC campaigns for multiple clients? You might have multiple businesses that need their own Google Ads account. It can quickly become complicated when you have multiple campaigns and logins. Here is where the Google Ads Manager Account (previously known as MCC) comes in to play. MCC stands to My Client … Read more
Are you bouncing on your ads That’s not what you want… The bounce rate is something you’ve likely seen in Google Ads or online guides to website promotion. What exactly is the bounce ratio? What is the difference between a good bounce rate and a poor one? What can you do to increase it? What … Read more