A strong online presence is essential for local businesses to succeed in 2021. A great Google Business Profile is the foundation of your local SEO efforts. (Note: Perhaps you are more familiar with Google Business Profile’s older name, “Google My Business”. Google recently changed the name for this service, so we’re using the new “Google … Read more
Local business owners know that being visible online is crucial. A strong local presence can make all the difference between being invisible and attracting a lot of customers. We’ve covered in detail one of the most important SEO ranking factors for local SEO in our last blog post: your Google Business Profile. This is crucial … Read more
Businesses are focused on providing a seamless omnichannel experience to allow the customer to order online, whether it is directly within the listing or on an individual location page. This also allows customers to choose how they want to receive their product with delivery or pickup options that best fit their needs. With this shift, … Read more
Your online reputation matters now more than ever. The COVID-19 pandemic significantly shifted customer expectations, and in turn, businesses have been tasked with meeting those new expectations. Businesses in every vertical have been tasked with adapting and working to protect their online reputation, understanding their customers’ challenges, and mining for common sentiment to improve their … Read more
> For most SMBs, the key to generating more traffic, leads, and sales lies in outsmarting your competition. In digital marketing, especially, established brands make it incredibly difficult to compete. They not only can attract the best sales, marketing, and research talent but also possess the financial clout to quickly outmuscle you in a toe-to-toe … Read more
What were consumers most interested in last year? The top Google searches of 2021, an annual compilation from the search giant, gives us some valuable insights into the topics and trends that dominated consumer culture. Google provides an entire mini-site of these insights to explore. In Year in Search from Google Trends, you can explore: … Read more
Data from 200,000 GBP listings reinforces an increase in consumer confidence, travel and spending SAN DIEGO, CA (PRWEB) FEBRUARY 22, 2022According to recent research by Affiliate Marketing Buzz, the leading provider of an all-in-one local marketing platform proven to increase online visibility, last month’s national consumer search behavior revealed a significant year-over-year increase in search trends … Read more
As states continue to lift pandemic-related restrictions, businesses are being challenged to rebuild and regain lost customers. Historic marketing data has proven unreliable for informing present-day campaigns thanks to dramatic changes in consumer behavior over close to two years of continuous instability. Google Business Profile (GBP) metrics give brands and their locations real-time insight into … Read more
Preparing for the MUM Google Search Update appeared first on Affiliate Marketing Buzz.
Search is a rapidly changing space, and you need to focus your digital marketing efforts where they’ll have the greatest impact. For most brands, that means thinking “Google first” when it comes to their search strategy. The undisputed market leader, Google had a search engine market share of over 86% worldwide in December 2021 while … Read more