Why this Hospitality Company prefers Agorapulse to Hootsuite and SocialPilot over Loomly & Later

Ron Jaworski Golf & Weddings, a family-owned business, owns six luxurious country clubs in six beautiful locations throughout the United States. Every venue offers a variety of restaurants, golf courses and wedding venues that will create memorable experiences for everyone. Three types of people are the focus of each country club: Golfers looking to play … Read more

Kontentino and Agorapulse: Which Social Media Management Tool Is Better?

Which social media management tool is better, Kontentino, or Agorapulse? We’ll compare the features and prices of both platforms, as well as ex-customer and current reviews to answer this question. This post will give you a clear picture of whether Agorapulse should be at the top of your Kontentino alternatives and which one wins the … Read more

Short Marketing Analytics Case Studies to Inspire You to Love Data

From engagement statistics to content analytics to conversion metrics, data is a big part of most social media managers’ responsibilities. But that doesn’t necessarily mean you enjoy processing marketing data or drawing conclusions from it. If data isn’t exactly your favorite part of the job, these marketing analytics case studies may change your mind. Find … Read more

The Complete Guide to Content Curation in 2022: Tools, Tips, Ideas

Content curation is a valuable strategy for all social media marketers. More than simply re-sharing other people’s content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. But that’s the key to successful content curation: Value. See it, like it, share it. It’s that easy, right? Big … Read more

56 Important Social Media Advertising Statistics for 2022

Here’s a rundown of essential social media marketing advertising statistics that every marketer should keep in their back pocket to help inform their 2022 ads strategy. By now, everyone doing social understands that you can’t get by on organic posts alone. Brands need to tie in paid advertising to work alongside social media holistically. Each … Read more

How to Prove Social Media ROI by Using Stone-Cold Data That Clients Want

Whether you’re the social media manager for a brand or an agency with multiple social media clients, you’re sure to be asked this one question: What’s our social media ROI? When your boss or client asks you for the return on investment (ROI), they mean: “What am I getting back for the money I’ve spent … Read more

How to Plan a Winning Cross-Platform Campaign: Tips and Examples

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful … Read more

How You Can Measure Return on Investment for Ecommerce

If you manage social media marketing for an ecommerce business or client, then measuring ROI (or return on investment) is essential. Tracking ROI lets you assess the value of your marketing efforts and helps you understand what’s driving the best (or worst) results. Find out how to measure ecommerce ROI so you can analyze your … Read more