Both marketers and advertisers are familiar with success stories about affiliates, but it’s not easy to create a website that is successful. It is important to research the industry, choose a profitable vertical, and then decide which platform to use to build your website. WordPress (WP) may be the most popular and dynamic option for building your website.
As with any platform, creating a WordPress affiliate marketing site requires a lot of planning and effort. WP sites are easy to customize and compatible with many plugins. They also have SEO-friendly features. Lemonads works with top affiliate WordPress site owners so our team is well-versed in all aspects of creating a WP page to promote your business.
This article will briefly explain affiliate marketing and its benefits. We’ll also discuss the steps required to create a WordPress affiliate marketing website.
First things first: How to define affiliate marketing
Before we go into the steps of creating a WordPress site, let’s look at the definition and benefits of affiliate marketing.
Affiliate marketing allows businesses (advertisers), to promote their products or services by forming independent partnerships. Affiliates are independent marketers who use many channels to promote products and services of third parties in return for a commission. Advertisers work with affiliates.
Affiliates are WordPress site owners who create content and market the advertiser’s products, in order to make money from traffic generated. This is possible only if the WP page has the right architecture and features a conversion-driven design.
Why should you choose affiliate marketing?
One of the most effective ways to generate online revenue is through affiliate marketing. Affiliate marketing is a popular promotional strategy that is used in almost every industry.
Affiliate marketing is also a great option.
It is Ad Blocker-Proof
You probably have heard of the negative effects that ad blocking can have on online advertising if you’ve ever generated revenue from a website.
Ad blockers, in simple terms, are software programs that prevent ads from being displayed to users. These are still challenges that the industry must overcome, but affiliate marketing is flexible enough not to be considered “adblocker proof”. Affiliates have the option to opt for native ads or similar formats, which allow them to monetize traffic without any complication.
It’s relatively straightforward
Affiliate marketing isn’t “easy”. It takes extensive research, planning and testing. Affiliate marketing can be understood if you do enough research and follow a structured approach.
Affiliate marketing is based on the idea that people trust independent content more so than ads. You can build a successful WordPress site if you create valuable content and understand how users convert.
It delivers great results
The COVID global crisis has seen the affiliate marketing industry grow, making it one of the most efficient forms of marketing. The US’s affiliate marketing industry is expected to grow by almost 3 billion in 2022. This represents an increase of nearly 3 billion from 2017.
Affiliate marketing is a great way to grow your business. More than 80% of all businesses have an affiliate marketing program. The best part about this is that they are located in different industries.
WordPress: Is it the best choice for affiliates?
Simplicity is the key for many affiliates. Simplicity is key to website design, optimization, and management. Simplicity can lead to problems if it affects performance.
WordPress is the closest thing affiliates can get to a great content management system (CMS), and website building platform. WordPress makes it easy for affiliates to build all kinds of websites, from simple blogs to complex eCommerce platforms.
Let’s look at some of the great reasons to create a WordPress affiliate site.
WordPress doesn’t cost money
You can create a WordPress website either through www.wordpress.com, or www.wordpress.org. You have more control over your pages, and can also upload your content to the.org version.
The best thing about WordPress is that you can use both versions of it, so you don’t have to pay anything for it.
Wix and similar website builders don’t create SEO-friendly pages, which is one of the biggest problems. WordPress was created to be compatible with search engine optimization. This will allow you to get high rankings for pages and drive free, engaged traffic from search engines.
All types of websites can be built by ffiliates
Affiliates can create any type of website in WordPress, as we have already mentioned. You can include interactive elements, videos and customized forms. The sky is the limit when it comes to web design elements.
How to set up an affiliate business through a WordPress website
Let’s now discuss the basics of affiliate marketing, and why WordPress is such a great choice. Now let’s look at the steps needed to create a WordPress site that works. Every affiliate marketer is unique. Even though we will cover some basic steps, it is important to assess your situation and decide what actions to take.
These are the steps almost all affiliates should follow in order to create a WP site that is successful.
1. Choose a solid topic or focus for your site
This was something we touched upon previously. However, it is a critical step in developing a platform that produces results.
Your affiliate website should have a solid topic. You shouldn’t choose an industry solely based on your financial goals or personal preferences. Instead, you should consider a vertical that interests you and is also well-known enough to deliver results.
If you launch a website about the history and evolution of football, for example, you will attract people who are simply looking for information. However, users who visit a site about local leagues and how they can join will be more likely to leave their email addresses.
2. Understanding the Target Audience
You should research your audience to understand the appeal of the users when you are establishing an affiliate website for the first time.
If you have worked with affiliate websites before, you might feel that you know your target audience well. You should still do research on your target audience to uncover trends and shape the content that you create.
3. Create a Attractive Website
Now it is time to build your website. Your target audience will determine the design elements. This means that you must look at your research and determine the best font, color scheme, layout and other factors.
WordPress sites can be managed easily by you, but you may need to work with a developer in order to speed up any tasks. To ensure your site is user-friendly and functional, we recommend that you collaborate with your developer team.
4. Find the best affiliate programs
An affiliate program is an agreement which details the partnership between advertisers, affiliates.
A reliable affiliate network is the best way to find affiliate programs. You must ensure that each advertiser is verified and that the provider offers outstanding features. Lemonads’ goal is to help partners monetize WP traffic in safe environments. Contact us today to find out more about our best programs.
5. Use the appropriate tools
Many tools for affiliate management and optimization help you to streamline your actions. Trackers, heatmaps and speed optimizers are just a few of the many tools available. There is no one-size fits all solution. You need to identify the components you want to improve, and then research the various tools available.
6. Create and publish quality content that drives traffic
Once your website and tools have been established, you can create a content strategy and a schedule and begin creating your materials.
Your content format will vary depending on your industry and target audience. However, it can include video and blog posts as well as infographics and other multimedia.
To ensure that users stay on your site after they visit, it is important to deliver value.
7. Optimize your website
Your content may be live, but that doesn’t mean you are done. Optimizing your affiliate WP site is essential to ensure you get better results.
Before you can optimize your site, you need to gather enough information. However, you will be able to identify patterns and make adjustments, so long as your site has enough statistically significant data.
Are you ready to get started? Lemonads has the best affiliate programs
It may seem daunting to get started with WordPress affiliate marketing. WP sites can be very easy to create once you have the practice. They can also produce outstanding results in terms SEO rankings and overall performance.
While building a WordPress site is an excellent way to generate traffic and revenue, you must also find the right partner to monetize it. Lemonads specializes in helping affiliates find profitable and appropriate affiliate programs from top industry advertisers. Contact us today to learn more.
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