30-second summary: Digital marketing is hot and automation is one of the most popular topics. Google offers more options than ever for search professionals to use. However, there’s still some discomfort in handing over the keys to the kingdom. As a long-standing skeptic, I argue for automating core parts of search campaigns and share where … Read more
30-second summary: Google is adding more complexity and automation to their ads products every year. This can have a negative impact on campaign performance and can make it more difficult for marketers to save money. SEISO’s Martin Romerio outlines five key actions that you need to focus on to create successful Google Ads campaigns. It … Read more
30-second summary: Digital marketing is hot and automation is one of the most popular topics. Google offers more options than ever for search professionals to use. However, there’s still some discomfort in handing over the keys to the kingdom. As a long-time skeptic, I argue for automating core parts of search campaigns and share where … Read more