The five latest Google Ads features and how to make the most of them

30-second summary: Google Shopping is still a paid PPC channel. However, you can still enjoy its free traffic. Video and display formats aren’t the only options for online acquisition. They are better for brand awareness and influence targets. But offline conversion tracking is not always considered. Google Gallery Ads is a new format that Google … Read more

How the TikTok Algorithm Works in 2022 (and How to Work With It)

The highly personalized TikTok algorithm that fuels the For You feed is what makes the app so addictive. Here’s everything brands need to know about how the TikTok algorithm works in 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy … Read more