The five latest Google Ads features and how to make the most of them

30-second summary: Google Shopping is still a paid PPC channel. However, you can still enjoy its free traffic. Video and display formats aren’t the only options for online acquisition. They are better for brand awareness and influence targets. But offline conversion tracking is not always considered. Google Gallery Ads is a new format that Google … Read more

What You Need to Learn About Google Ads manager (MCC).

Are you responsible for managing PPC campaigns for multiple clients? You might have multiple businesses that need their own Google Ads account. It can quickly become complicated when you have multiple campaigns and logins. Here is where the Google Ads Manager Account (previously known as MCC) comes in to play. MCC stands to My Client … Read more