30-second summary: Google Shopping is still a paid PPC channel. However, you can still enjoy its free traffic. Video and display formats aren’t the only options for online acquisition. They are better for brand awareness and influence targets. But offline conversion tracking is not always considered. Google Gallery Ads is a new format that Google … Read more
There are many PPC networks available to modern marketers who want to promote their businesses. Google is the King of pay-per-click advertising, with Adsense and Google Adsense dominating the market. Which are the best PPC advertising platforms? Is any one of them better than Google or another? Are they worth the effort? The pay per … Read more
You’re seeing a lot of clicks on your ads but not as many conversions. You’ll notice a very high IVT percentage on your Google Ads dashboard. ClickCease offers a 7-day trial that allows you to run an audit of your Google ads. ClickCease audits reveal that most marketers are shocked by the number of bouncing … Read more
Are you responsible for managing PPC campaigns for multiple clients? You might have multiple businesses that need their own Google Ads account. It can quickly become complicated when you have multiple campaigns and logins. Here is where the Google Ads Manager Account (previously known as MCC) comes in to play. MCC stands to My Client … Read more