Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

30-second summary: Few SMBs make use of multiple online advertising channels. Facebook is the most cost-effective channel based on CPM and CPCI. It’s important to remember that every company is unique when it come to budget allocation Data analysis and science are essential for any business operating in the SaaS (software as a service) market. … Read more

Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

30-second summary: Few SMBs make use of multiple online advertising channels. Facebook is the most cost-effective channel based on CPM and CPCI. It’s important to remember that every company is unique when it come to budget allocation Data analysis and science are essential for any business operating in the SaaS (software as a service) market. … Read more