Short Marketing Analytics Case Studies to Inspire You to Love Data

From engagement statistics to content analytics to conversion metrics, data is a big part of most social media managers’ responsibilities. But that doesn’t necessarily mean you enjoy processing marketing data or drawing conclusions from it. If data isn’t exactly your favorite part of the job, these marketing analytics case studies may change your mind. Find … Read more

Local Consumer Search Behavior Trends January 2022

As states continue to lift pandemic-related restrictions, businesses are being challenged to rebuild and regain lost customers. Historic marketing data has proven unreliable for informing present-day campaigns thanks to dramatic changes in consumer behavior over close to two years of continuous instability.  Google Business Profile (GBP) metrics give brands and their locations real-time insight into … Read more