How to embrace paid search automation and maximize your results

30-second summary: Digital marketing is hot and automation is one of the most popular topics. Google offers more options than ever for search professionals to use. However, there’s still some discomfort in handing over the keys to the kingdom. As a long-standing skeptic, I argue for automating core parts of search campaigns and share where … Read more

How to harness paid search automation and maximize your outcomes

30-second summary: Digital marketing is hot and automation is one of the most popular topics. Google offers more options than ever for search professionals to use. However, there’s still some discomfort in handing over the keys to the kingdom. As a long-time skeptic, I argue for automating core parts of search campaigns and share where … Read more