Short Marketing Analytics Case Studies to Inspire You to Love Data

From engagement statistics to content analytics to conversion metrics, data is a big part of most social media managers’ responsibilities. But that doesn’t necessarily mean you enjoy processing marketing data…

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The Complete Guide to Content Curation in 2022: Tools, Tips, Ideas

Content curation is a valuable strategy for all social media marketers. More than simply re-sharing other people’s content, curation is a way to provide extra value to your followers while…

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56 Important Social Media Advertising Statistics for 2022

Here’s a rundown of essential social media marketing advertising statistics that every marketer should keep in their back pocket to help inform their 2022 ads strategy. By now, everyone doing…

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How to Prove Social Media ROI by Using Stone-Cold Data That Clients Want

Whether you’re the social media manager for a brand or an agency with multiple social media clients, you’re sure to be asked this one question: What’s our social media ROI?…

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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an…

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Getting started with Instagram affiliate marketing

With over one billion active users, Instagram has become one of the fastest-growing social media platforms out there. Many of us (including myself) spend countless hours scrolling through it, and…

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How to Post on LinkedIn

With 810 million members across the globe, LinkedIn is easily the top social media network for professionals. It’s the place to make connections in your industry and generate leads for…

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Google Trends reporting in Google Data Studio: A free template and tutorial

Google Trends can be a powerful tool to understand what your audience is most interested in. Google Trends can be used by content marketers to search keywords. It can also…

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How You Can Measure Return on Investment for Ecommerce

If you manage social media marketing for an ecommerce business or client, then measuring ROI (or return on investment) is essential. Tracking ROI lets you assess the value of your…

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How to Set Up Meta Pixel (Formerly Facebook Pixel)

One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering tool…

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