Kontentino and Agorapulse: Which Social Media Management Tool Is Better?

Which social media management tool is better, Kontentino, or Agorapulse? We’ll compare the features and prices of both platforms, as well as ex-customer and current reviews to answer this question. This post will give you a clear picture of whether Agorapulse should be at the top of your Kontentino alternatives and which one wins the … Read more

Short Marketing Analytics Case Studies to Inspire You to Love Data

From engagement statistics to content analytics to conversion metrics, data is a big part of most social media managers’ responsibilities. But that doesn’t necessarily mean you enjoy processing marketing data or drawing conclusions from it. If data isn’t exactly your favorite part of the job, these marketing analytics case studies may change your mind. Find … Read more

The Complete Guide to Content Curation in 2022: Tools, Tips, Ideas

Content curation is a valuable strategy for all social media marketers. More than simply re-sharing other people’s content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. But that’s the key to successful content curation: Value. See it, like it, share it. It’s that easy, right? Big … Read more

56 Important Social Media Advertising Statistics for 2022

Here’s a rundown of essential social media marketing advertising statistics that every marketer should keep in their back pocket to help inform their 2022 ads strategy. By now, everyone doing social understands that you can’t get by on organic posts alone. Brands need to tie in paid advertising to work alongside social media holistically. Each … Read more

How to Prove Social Media ROI by Using Stone-Cold Data That Clients Want

Whether you’re the social media manager for a brand or an agency with multiple social media clients, you’re sure to be asked this one question: What’s our social media ROI? When your boss or client asks you for the return on investment (ROI), they mean: “What am I getting back for the money I’ve spent … Read more

How to Plan a Winning Cross-Platform Campaign: Tips and Examples

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful … Read more

Getting started with Instagram affiliate marketing

With over one billion active users, Instagram has become one of the fastest-growing social media platforms out there. Many of us (including myself) spend countless hours scrolling through it, and almost everybody has, at least, heard of it.  Over the past few years, Instagram has evolved from a simple photo-sharing app to a powerful digital … Read more

Google Trends reporting in Google Data Studio: A free template and tutorial

Google Trends can be a powerful tool to understand what your audience is most interested in. Google Trends can be used by content marketers to search keywords. It can also be used by performance marketers for campaign planning. Social media marketers can also use it to keep up with trends. You may find it tedious … Read more