Social media ROI (return-on-investment) measurement is an essential part of every social media manager’s job. This allows you to measure the effectiveness of your work and show value to your organization. You can also refine your strategy over time to increase returns. This post will give you all the tools and tips (including a free … Read more
Social media marketing has immense potential to increase brand awareness and sales for businesses. Businesses are often not sure of that value. This is where social media goals come into play. It can be daunting to create compelling social media content if you are a specialist in this area. All is not lost. This guide … Read more
Failure to plan is a sign that you are planning to fail. Although Benjamin Franklin wasn’t talking about social media posting times when he said this, it is possible that he was thinking about shoe sizes. It doesn’t matter if you have the most sophisticated social media strategy, but is it being shared when everyone … Read more
While it is one thing to believe that you are a social media expert, it’s quite another to actually be able prove it. Social media analytics are crucial to any campaign or brand strategy. Data helps you stay on track to reach your social media goals by showing what’s working, and what’s not. Continue reading … Read more
Conversational AI can make your social media presence a huge asset. 64% of respondents say that they would rather talk to a company than call them. This statistic is applicable to you if you are active on social media and communicate with customers via your social channels. Facebook Messenger receives over 1,000,000 messages every month … Read more
Newsflash! You don’t need to spend a lot of time posting on social media. Social media marketers are quickly adopting cross-posting as a strategy to save time and reduce the amount of work required to schedule social posts. Cross-posting from Facebook to Instagram, Twitter to Pinterest or vice versa is a great way to start … Read more
What is the first thing you do before you buy? Check out the reviews online. You can also check social media. Perhaps you can do a price comparison to your favorite retailer. You can be sure that a customer will research before they open their wallet. A majority of online shoppers do their research before … Read more
Do you want to know how to use Instagram Stories efficiently? Perhaps you are ready to elevate your brand’s Stories. Perhaps you are creating your first Story for a client on social media. No matter what your motivation, you must know how to create compelling Stories so that you can make the most of this … Read more
Do you want to create an Instagram strategy that is picture perfect? These tips will show you how to get the most out of this popular social media platform. Instagram is now the most popular social media platform with more than 1 billion+ active users per month and 200 million user profiles. What tools are … Read more
Social media managers are responsible for more than posting on Facebook and Twitter. You are responsible for everything, from social media scheduling and analysis to brainstorming content. This means that you will need a powerful publishing tool for social media. It will allow you to manage the entire process, from concept to completion. Your platform … Read more