Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

30-second summary: Few SMBs make use of multiple online advertising channels. Facebook is the most cost-effective channel based on CPM and CPCI. It’s important to remember that every company is unique when it come to budget allocation Data analysis and science are essential for any business operating in the SaaS (software as a service) market. … Read more

How do Affiliate Programs Work

You are probably interested in affiliate marketing and want to know how many advertisers are looking to create their own affiliate program. This article will make it easy to understand. Keep reading to learn everything you need about affiliate programs. ffiliate marketing explained To explain affiliate marketing, I love to use an example. This is … Read more

Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

30-second summary: Few SMBs make use of multiple online advertising channels. Facebook is the most cost-effective channel based on CPM and CPCI. It’s important to remember that every company is unique when it come to budget allocation Data analysis and science are essential for any business operating in the SaaS (software as a service) market. … Read more