The 3 Types of Sales Videos You Should Know

Creating a video for sales is as simple as pressing record. There are several different types of sales videos to choose from. Each one is suited to different goals and fits at different points in your sales cycle.

And, the more precisely you match your format to your prospect’s mindset or sales stage, the more effective your sales videos will be.

The most effective style of video depends on your use case and the message you’re trying to deliver. Webcam videos are great for introducing yourself and delivering short, personalized messages to build a relationship. Screen capture videos—with or without your webcam turned on—can be more versatile, offering a great way to deliver a longer message or to share knowledge. With screen captures, you can easily add supporting visuals to explain how you can solve their problems, walk them through a contract proposal, demonstrate your product, and more. It’s all about being able to show and tell!

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Michelle BenferHubSpotVP of SalesContents 1. Humanizing Sales Enablement 1.1 Types of Enterprise Sales Tools 2. Top 10 Enterprise Sales Tools 2.1 Salesforce 2.2 LinkedIn Sales Navigator 2.3 2.4 Zoominfo 2.5 Terminus 2.6 Tableau 2.7 2.8 Gong 2.9 DocuSign 2.10 Vidyard Enterprise Video Platform 1. The 3 Types of Sales Videos You Should Have in Your Sales Toolbox 2. The Screen Share Video 3. The Webcam Video (a.k.a. Selfie Video) 4. The Video Playlist
Master video for sales with the Vidyard Video Selling Master Class
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The 3 Types of Sales Videos You Should Have in Your Sales Toolbox

Here are the three types of sales videos every sales rep should have in their sales toolbox.

1. The Screen Share Video

Great for: Explanations, product walkthroughs, email prospecting

Screen share recordings allow you to show and tell, and are ideal for explanations—like the reason for your outreach.

Sales reps often use screen shares as part of their video outreach to review the prospect’s LinkedIn profile to explain why they’re an ideal buyer or to explore their website to highlight areas where the seller can help.

If the salesperson reviews something the prospect will recognize, like their own profile, the rep can use that image to personalize the thumbnail to make it extra intriguing.

See it in Action

This example of a screen share video focuses on using the recipient’s LinkedIn profile as the background.

Reps can also record demo videos to walk prospects through a particular feature or benefit. Demo videos excel at convincing unsure prospects to commit to a longer call or eliminating the need for a second or third live demo to speed the deal along.

Take your screen share to the next level by recording on your webcam at the same time and adding your face to the corner of your video. This can be a great way to deliver complex information like a pricing proposal or demo while keeping things personal and putting a face to your name.

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Before recording a screen share video:

Turn off notifications and close unrelated or irrelevant tabsOrganize the recording flow (such as putting your tabs in the order you’ll speak about them) ahead of timeOptional: Do a trial run beforehandHow Long Should My Sales Video Be?

Always adapt to the situation. If you’re trying to get your foot in the door, 45 seconds is probably plenty. But if you’ve spent months together in a drawn-out sales cycle and you’re trying to answer a question for their IT team, 20 minutes could be perfectly acceptable.

Here are some rough guidelines:

Cold Outreach Video: 30 to 45 secondsExplainer Video: 90 seconds maximumDemo Video: 6 minutes maximum

Curious how long other videos should be? Learn more about video length.

2. The Webcam Video (a.k.a. Selfie Video)

Great for: Introductions, building relationships, email prospecting

In a webcam video, a sales rep records themselves speaking to the camera. It’s the next best thing to an in-person interaction: It travels anywhere an email does, but earns you face time where prospects would otherwise only get to know you through cold-hard text.

See it in Action

Thomas Buchanan from Modus gets creative with this example of a webcam video his follow-up video for a prospect. He even uses a whiteboard to help answer his prospect’s question.

Because webcam videos familiarize prospects with your voice and face, they kickstart the relationship early. And because they transmit emotion, they’re shown to increase prospects’ attention and recall.

You can also use props to add an element of personalization or capture viewer attention.

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Like all outreach, webcam videos must be relevant to earn responses. Reps should aim to intrigue prospects into clicking their video by selecting an interesting thumbnail that features a bit of personality and personalization—like a sign with their name on it, or the rep holding up one of their company’s products.

Once the video begins, get right to the point of how you can help.

Pro Tips for Sales Videos

Take your sales videos to the next level with these tips.

Use a GIF as the video thumbnail, like BizibleInsert custom graphics, like LeagueEnd videos with a link to book time on your calendarRemember to write it out too—sometimes prospects can’t watch a video with sound on, so be sure to write out (at least some of) your value proposition in your email or message in addition to sending the video. Adding captions is another great way to achieve this.

3. The Video Playlist

Great for: Saving time, making pre-recorded videos feel personal

With video prospecting software, sales reps can not only record their own videos, but also incorporate them into a playlist, making it easy for them to use of all the great marketing videos your company already has.

Video playlists are great for saving time: Salespeople can give personalized video introductions to explainer videos they or their sales consultants have already recorded.

See it in Action

In this example, Taylor from Vidyard records a personalized introduction video to play at the top of a video playlist.

They can also introduce marketing videos to explain why they think they’re particularly relevant for the viewer.

Master video for sales with the Vidyard Video Selling Master Class
Master Video for Sales
Master video for sales with the Vidyard Video Selling Master Class
In just 20 minutes, you can gain the fundamentals to effectively sell using video Sign up Free

This post was originally published on January 23, 2019. It was updated on February 17, 2022.

The 3 Types of Sales Videos You Should Know .