How has the pandemic affected your sales process? Are you tired of writing so many emails, your fingers feel numb? Perhaps you have had to get up and go for another zoom call. You’re likely to use a lot more video in your sales process if you’re like the Video in Business (VIB Awards) winners. These sales video examples from our winners and finalists show us how video can help sales teams to break through in a virtual world. It has helped them book more meetings, reduce friction in the buyer’s journey, and speed up deal cycles.
We have compiled the best examples of sales representatives using video to win more sales and get an edge over their competition.
Contents1.These Sales Video Examples will help you get noticed.1.2A Video Message to Describe You.1.3Build rapport with your Outreach.1.5Leverage Video throughout the Sales Process.
Take notice with these sales video examples
Comparing to the pre-pandemic baseline, the number of monthly sales emails has more than doubled. Guess what? Responses are down by around 30% compared to the same benchmark. Look at the sign: Prospects’ inboxes have become overloaded with irrelevant emails. Your email must be relevant and personal if you want it to be noticed.
Video is the next best thing than being there in person so you can use it as your crowbar to break through inboxes. Video emails can not only get you more replies, but they can also reduce inbox fatigue among your recipients. They are more likely to retain your message than text-based emails.
A video thumbnail can be a powerful tool once an email has been opened. Make sure you make a compelling thumbnail and video that prospects will not forget!
Example Prospecting Ideas You Can Use
The Pitch Perfecter category VIB Award winners have shown how they can stand out with their creative video ideas, which were created specifically for them. Fresh Relevance’s Sam Kean won the award for his innovative and fresh approach. Sam has seen open rates of 95% since he started using video and 3x higher reply rates than text-based email.
Sam says that video has helped him get more enterprise meetings than any other method, and includes meetings with three of Britain’s top five retail brands.
Sam approached a prospect to sell weights online and sent him a video in which he lifts weights, as his winning example. (Ouch!) (Ouch!)
Sam Kean, Fresh Relevance Sam created a creative video about his prospect’s product.
Meanwhile, Kaela Bernardino at Docebo recognized that it’s not always easy for her prospects to understand why they might need her solution. Putting on her creative storytelling cap, she created a whimsical video using Lego creations to clearly explain—in terms that even a five-year-old could understand—how Docebo can help. This video was so successful for her prospecting that the marketing team asked Kaela if they could use it in their broader campaigns. Knowing how important it is to share her toys, Kaela said “yes” as she beamed with pride.
Explain Yourself Clearly with A Video Message
Besides being an excellent tool for connecting personally, video is also a fantastic tool for clearly explaining how you can help a prospect. And in a remote setting, it’s also your most effective tool. Think about it—the medium combines audio and video instruction and allows you to add emotional emphasis. Add in the ability to pause, replay and share a video message may just beat an in-person pitch in terms of practicality and effectiveness.
The winner of the Prospector award demonstrated video’s show-and-tell capabilities with a riff on the popular unboxing video format. Matt Hall works for the packaging company Woodway UK, so it was a natural fit to unbox his prospect’s own products and then show how he could help them improve. Booking a meeting used to take Matt upwards of forty calls, but he’s secured two meetings from just eleven videos so far with video.
Matt Hall at Woodway UKMatt recorded an unboxing video – with a twist.
Legendary video prospector (and 2x VIB Award winner) Kayla Cytron-Thaler takes a slightly different approach to visually engaging her prospects. By kicking off her videos by recording a screen share video on their LinkedIn profile, she draws her prospects into her story, quite literally, from the very start. Back-up browser tabs give her more to show while keeping her videos under 90 seconds.
Kayla Cytron-Thaler at Canny
Kayla recorded a screen share video using the LinkedIn profile of a prospect for a background.
Build Rapport with Personalized Video
Personalized one-to-one videos are a great way to stand out and earn attention, but they’re also the perfect way to build rapport and connect with your key prospects and clients. Short video messages can go a long way in making you more familiar, more memorable, and more trustworthy to your buyers.
For example, the sales team at Whatagraph, winners of the 2021 Virtual Selling Team of the Year, use personalized videos throughout their sales process to connect with new prospects, showcase their solutions, handle objections, clearly answer questions and even win back churned clients. These videos go a long way in building trusted relationships with customers who they may never meet in person. Every video creates another micro-moment of connection, helping the sales team at Whatagraph build rapport and demonstrate their commitment to helping their clients be successful.
In a vastly different industry, Carroll VanHook-Weaver and the sales team at Akara Partners have found personalized videos to be a key ingredient to not only winning over more customers but to maximizing their retention and even turning them into advocates. Using authentic videos to create personal connections and walkthrough videos to clearly showcase their products, Carroll and the team doubled their close rate, significantly improved customer satisfaction, and increased their online review ratings from 4.2 stars to 4.8 stars. Happy clients consistently report how much they love working with the people at Akara Partners, and how they go the extra mile to deliver an exceptional customer experience.
Master Video for Sales
You can learn the basics of how to sell video in just 20 minutes
Expand Your Outreach Initiatives
Here’s a tip about strategy: not every video you create for a salesperson has to be created specifically for them. You can maintain a personal connection with multiple people if you want to increase your efforts.
Joanne Munekawa, from LinkedIn Marketing Solutions, is another finalist in Pitch Perfecter. Joanne knew that helping her prospects and clients get the most out of her solution would increase her chances of landing them a long-term account. She did what any modern, musically-inclined sales rep would do: she recorded an easy song that she could share with her future customers or prospects.
Joanne Munekawa, LinkedIn Marketing Solutions Joanne recorded this short song which could be easily shared with all her future prospects and customers via the webcam video.
Leverage Video Throughout the Sales Process
There are so many ways you can use video for sales—to book meetings, build relationships and win more business. And you’ll see even better results when you combine those different methods to use video throughout your entire business.
Video has transformed the way the sales teams sell at companies like Salesloft and Dell Technologies, finalists for the 2021 Virtual Selling Team of the Year. They know that a strong brand is built by consistently delivering an excellent experience for the entire buyer’s journey, from prospecting to demos, even how objections are handled.
Jack Neicho at Salesloft uses personalized videos for outbound prospecting, product walkthroughs, updates to key stakeholders, and even sales proposals. His colleague Ellie Twigger has made video an integral part of her communication to existing clients, increasing customer satisfaction and retention.
Meanwhile, a team of 75 sales reps at Dell Technologies sent more than 15,000 videos in 2021: that’s a whole lot of face time with remote prospects and customers. All of the finalists of the Video in Business Awards used video as their secret weapon, and you can too. Start by thinking of ways to connect personally with your viewers, explain yourself clearly, scale your operation, and strategically use video throughout your sales process.
Use These Sales Video Examples in Your Strategy
We hope reading about our finalists has inspired you to take your video selling to the next level in the year ahead. Because even in a remote world, you have the tools to make connections and enhance your sales process.
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